27 million pieces of content are shared every day. That’s a huge number, and it seems like every topic imaginable has been covered from every angle imaginable. If you want to make an impact in such a crowded space, it’s not enough to post something on your website and hope it will get seen. You have to be proactive and make people see it through content amplification.
Essentially, content amplification is using a variety of tactics to get more people to look at, download and share your content – whether it’s a blog post, infographic, white paper or study. Amplification is essential if your marketing strategy relies heavily on content marketing, but it’s not always easy. To ramp up your amplification game, here are six tips and techniques:
Instagram has been steadily gaining popularity over the years, as its ease of use has made it “the” social media platform of choice. Instagram boasts over 700 million active users, twice that of Twitter. Instagram’s latest feature, Instagram Stories, reached 200 million active users in April 2017, eclipsing the 161 million Snapchat users.
What does this mean in terms of your law firm marketing? Having a social media presence is almost a requirement for consumer-focused firms. Being active on social media builds credibility for your business, and in the age of millennials, is a determining factor when deciding which businesses to patronize. Instagram can also be a beneficial recruiting tool, as well as a way to share company culture.
Instagram may be the easiest, most user-friendly social media platform, but that doesn’t mean you’ll be an overnight sensation as soon as you create your profile. Through persistence, diligence and these 7 tips, you’ll be raking in likes and followers and potentially converting them to clients.
A few popular hashtags that are sure to increase your followers:
#TBT (Throwback Thursday): 385,353,112 posts.
#instalike: 237,542,435 posts.
#FF (Follow Friday): 23,690,154 posts.
#instafollow: 80,495,076 posts.
#love: 1,147,239,740 posts.