Six Tips and Tactics to Amplify Your Content

27 million pieces of content are shared every day. That’s a huge number, and it seems like every topic imaginable has been covered from every angle imaginable. If you want to make an impact in such a crowded space, it’s not enough to post something on your website and hope it will get seen. You have to be proactive and make people see it through content amplification.

What is Content Amplification?

Essentially, content amplification is using a variety of tactics to get more people to look at, download and share your content – whether it’s a blog post, infographic, white paper or study. Amplification is essential if your marketing strategy relies heavily on content marketing, but it’s not always easy. To ramp up your amplification game, here are six tips and techniques:

  1. Get strategic. Make a calendar and schedule your content based on what’s timely. You can’t predict everything, but having themes or a general sense of what you’ll share in the coming months can help you stay focused and gives you enough time to create quality content. It also gives you an opportunity to research existing content and figure out how you can make it better. There’s always an alternative for conveying an idea in a way that’s more engaging, eye-catching or informative.
  2. Post where people are looking. Thousands of people browse and share content from Medium, Quora, SlideShare and Reddit every day. If these sites already have guaranteed audiences, why not take advantage of them? You can create content specifically for these platforms, such as answering questions related to your expertise on Quora or simply link to your content that’s hosted elsewhere.
  3. Turbocharge posts on social media. Sharing your content on social media is a no-brainer, but just posting it on your profile a few times doesn’t cut it anymore. To ensure that your intended audience sees your content, you have to make a bit of an investment. Every social media platform has a way to promote posts, and it’s an easy and affordable way to get more eyes on your content.
  4. Don’t forget email. One of the easiest ways to spread your content and get more email subscribers? Offer people a free download in exchange for their email. As long as the content you’re offering is valuable (like an e-book or how-to guide), it’s a tried-and-true tactic. Once you build your list, you can share even more content via your newsletter. Try adding a link to your latest blog post to your email signature as well.
  5. Ask for help. It’s not unusual to reference experts, brands or other articles when you create content, especially if it’s informational or fact-based. When you share your content, tag the people you’ve mentioned to let them know they’re included, and they might be inclined to share your content with their own followers. Better yet, ask influencers for a tip or quote to include in your content beforehand and they’ll almost certainly share it once it’s published.
  6. Make your content bigger. Writing a blog is an easy and relatively quick way to generate content, but a single blog post can only go so far. “Bigger” content, such as books and studies go much further. Excerpts can be shared across an infinite number of sites, and they can generate a number of reviews and interviews. Although small pieces of content have their place, writing a blog post will probably never be as prestigious as putting “researcher” or “New York Times Best Selling Author” on your resume.


7 Easy (and Free!) Ways to Increase Your Instagram Presence

Instagram has been steadily gaining popularity over the years, as its ease of use has made it “the” social media platform of choice. Instagram boasts over 700 million active users, twice that of Twitter. Instagram’s latest feature, Instagram Stories, reached 200 million active users in April 2017, eclipsing the 161 million Snapchat users.

What does this mean in terms of your law firm marketing? Having a social media presence is almost a requirement for consumer-focused firms. Being active on social media builds credibility for your business, and in the age of millennials, is a determining factor when deciding which businesses to patronize. Instagram can also be a beneficial recruiting tool, as well as a way to share company culture.

Instagram may be the easiest, most user-friendly social media platform, but that doesn’t mean you’ll be an overnight sensation as soon as you create your profile. Through persistence, diligence and these 7 tips, you’ll be raking in likes and followers and potentially converting them to clients.

  1. Use hashtags. Hashtags are the most common, and efficient, way to increase Instagram followers. To explain them in the simplest of terms, hashtags are used to identify messages on a specific topic. By using hashtags (#TBT or #instalike for example) you’re instantly increasing your firm’s visibility. Now, anyone who clicks on that particular hashtag will see your post, whether they follow your account or not. Hashtags can be relevant to your business (#lawfirm, #marketing, #attorney, etc.) or they can capitalize on trending topics, much like Twitter.

A few popular hashtags that are sure to increase your followers:

#TBT (Throwback Thursday): 385,353,112 posts.

#instalike: 237,542,435 posts.

#FF (Follow Friday): 23,690,154 posts.

#instafollow: 80,495,076 posts.

#love: 1,147,239,740 posts.

  1. Post engaging content. One of the best examples of law firms capitalizing on Instagram marketing is West Coast Trial Lawyers and their @attorneyproblems Instagram account. They post humorous, sometimes crass, memes and photos pertaining to the legal field. Their approach works – they have over 79,000 followers.
  1. Like random photos. In a study conducted by Neil Patel, an expert in online marketing, liking hundreds of random photos posted by your target audiences increases your followers. Out of 100 photos, the average return in followers was 6.1.
  1. Use the Mayfair filter. According to studies, the Mayfair filter is the single most effective Instagram filter for marketers.
  1. Post on Sundays. Sundays see the fewest number of images posted by Instagram users. If you post on Sundays, you’re guaranteed an increase in visibility.
  1. Ask questions. A great way to increase engagement is by asking questions in your photo captions.
  1. Like and comment on other users’ photos. This may seem like a no-brainer, but liking and commenting on other people’s photos is an essential part of Instagram marketing. Getting your name out and driving traffic to your profile is the goal of all this, isn’t it?
Berbay Marketing & PR