How often do you get a song stuck in your head that you don’t particularly like? What about a funny radio commercial you recite throughout the day? It is a fact that most Americans, particularly in metropolitan areas such as Los Angeles, spend a lot of time in the car. In fact, half of all radio listening takes place in some form of transportation. Radio has experienced major advances, first, with the introduction of Satellite radio, and most recently with innovations from the likes of Pandora, Spotify and Apple’s iTunes Radio, bringing back the importance of marketing that is delivered via targeted radio.
Earlier this year, Pandora announced its partnership with more than 100 car models to feature an integrated in-car radio service that includes targeted advertising from companies such as State Farm. The service is currently available in 130 vehicle models and more than 270 aftermarket devices, or internet radio can be accessed through smartphones with easy connectivity to our vehicles.
Marketers can now personalize their advertisements not only by age and zip code, but also by artist and genre preferences. The bottom line is, we don’t go anywhere without having some way to listen to radio and the messages that it delivers specifically to us.
It appears that the prediction of radio’s death was premature.
With the flurry of social media platforms available, it can be a difficult and exhausting task to keep up. While scrolling through my LinkedIn feed, I came across a post highlighting the best times to share on Facebook, Twitter, LinkedIn, Google+ and Pinterest. This reminded me of the many studies I’ve encountered, many of which conflict with one another, claiming to know the best times to post. Being in the business of marketing, this got me thinking: Am I getting the most traction out of what I post?
The truth is that these studies serve only as guides, and the best times to post should be determined from an analysis of your business and your audience. Is your typical follower a stay-at-home mom? Is he or she a professional working long hours? Think about how your followers are staying up-to-date. Most people are staying current through their smartphones and have short attention spans; therefore, pictures, short taglines and links are best for grabbing their attention.
Finally, the key to keeping your followers wanting more is creativity and consistency. Feel free to use the below guidelines as just that.