MARKETING & PUBLIC RELATIONS FOR PROFESSIONAL SERVICES FIRMS

Why Us

There are many marketing and public relations firms to choose from. What differentiates Berbay Corp., and why should you choose us?

VisiCredibility®: What it is and Why You Need it

At Berbay Corp., we focus on creating VisiCredibility® – Enhancing your visibility and reinforcing your credibility to create top-of-mind awareness so that:

  • You are the first person your markets think of when your area of expertise is mentioned.
  • You are perceived as an expert.
  • Your marketing materials and website are cohesive and reinforce your expertise.
  • You leverage and repurpose your marketing so that you get the most mileage from it.
  • You get the phone ringing with qualified prospects.

We create visibility and credibility by leveraging third party validation. This happens when you are quoted as an expert, interviewed by the media, publish an article or give a talk.

It’s critical to leverage this credibility by creating awareness in your target markets: creating a body of work on your website, distributing it to your target markets, posting it as part of your social networking profiles, and incorporating it into your marketing material.

Down-the-HallSM Marketing

We often become our clients’ outsourced marketing and public relations department, as if you had a Chief Marketing Officer and a team of experienced marketers “down the hall.” This means:

  • You have a knowledgeable resource who can work with you to set strategy and effectively implement your marketing and public relations program.
  • You have an experienced team that can put your marketing and public relations program into action and keep it moving.
  • You have access to vetted resources, such as designers, photographers, etc. so you don’t have to take a chance.
  • You’re backed by a marketing and public relations professionals who can bring more creativity, expertise and skills than one individual can alone.

When available, we work with your firm’s in-house marketing resources, such as your marketing co-ordinator or assistant. We put our time and your investment in marketing to the highest and best use.