The Account Team
Berbay’s principal, Sharon Berman, and her team work with law firms, financial services firms, real estate companies, other professional services and business-to-business marketers to develop and implement strategic marketing programs that increase visibility, expand and reinforce credibility and get the phone to ring.
Clients benefit from Sharon Berman’s 25 years’ of strategic marketing and implementation experience, including 16 years as principal of Berbay Corp. Here’s what this means to you:
- Extensive experience as a marketing strategist and implementer means little or no learning curve.
- Leads an experienced staff committed to delivering results.
- A portal to a range of vetted resources including designers, printers, etc.
- A business owner’s perspective focusing on how to bring you the biggest bang for the buck.
Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and has presented marketing segments on nationally broadcast programs. She has been quoted in the Los Angeles Times and Wall Street Journal, among other publications.
As Senior Account Manager, Beth Miller works with Berbay’s clients to develop and execute effective marketing programs. Originally from Ohio, she attended Florida State University and received her undergraduate degree in Marketing. In addition to her marketing experience, Beth also has front-line sales experience. Beth’s combined skills and experience brings you benefits such as:
- “Packaging” your expertise and accomplishments in a way that attracts journalists’ interest.
- Extensive familiarity with media outlets and speaking venues means a flat learning curve.
- Persistent follow-up that results in visibility.
- A big-picture view which generates a broad range of opportunities for clients.
Beth is a member of Commercial Real Estate Women – Los Angeles (CREW-LA), and a past co-chair of its Wine Tasting Fundraiser. In addition, she has been a CREW-LA Programs committee member for several years as well as a Women at the Top committee member. Beth is also a member of the Programs committee for the Society for Marketing Professional Services – Los Angeles (SMPS-LA).
Account Manager Megan Braverman works closely with clients to implement effective marketing and public relation strategies to produce successful results. Born and raised in Cleveland, Ohio, Megan received her undergraduate degree in Marketing and Entrepreneurship from the University of Dayton. She has previously worked in a variety of industries such as real estate, event marketing and not-for-profit. Megan’s education and business experience benefits you through:
- Significant experience working with journalists leads to attention-getting pitches and press releases.
- Extensive production knowledge of marketing collateral, promotional materials, websites, etc., which catch target market’s eye.
- Superior writing and proofreading skills.
- Creating an efficient work environment through attention to detail and strong organizational skills.
- Creative thinking to generate a wide range of opportunities.
Megan is a cabinet member of the Jewish Federation – Real Estate and Construction group and serves on the committee of the Jewish Federation – Young Leadership Division.
Account Manager Erica Hess relies upon her marketing, media and public relations experience to obtain successful results for clients. Originally from Omaha, Nebraska, Erica received her undergraduate degree in Communications with an emphasis in Public Relations from the University of Nebraska at Omaha. She has adapted her education to various industry needs ranging from green technology to non-profit organizations such as the American Red Cross. Erica’s dynamic skill set benefits you through:
- Tenacious follow-up opens doors for you.
- Staying on top of industry trends to identify marketing opportunities.
- Forward thinking in order to generate fresh ideas and marketing strategies.
- Able writing capabilities for various marketing needs.
Erica is a member of the Legal Marketing Association.
Assistant Account Manager Summer Vernon provides marketing and public relations support to the Account Managers and executes various client projects—from media outreach to development of strategic marketing materials. A native of Southern California, Summer received her BA in Journalism with an emphasis in Public Relations from California State University, Northridge. Summer’s experience and skills benefit you through:
- Familiarity with journalistic techniques that garner media attention.
- Advanced writing and editing skills that ensure your messages are clear to target audiences.
- Understanding of website structure and search engine optimization to increase your web presence.
- In-depth understanding of marketing and public relations tactics that create top-of-mind awareness.
Office Manager Cindi Goldstein provides critical support to everyone at Berbay Corp, allowing them to fully focus on clients. She is responsible for database research and maintenance, organizational support and office administration. Cindi’s experience and skills benefit you because:
- You receive a warm, welcome reception.
- You can rest assured that nothing falls through the cracks: Messages are relayed; packages and other material are delivered on time, etc.
- Client databases maintained by Berbay are clean and up-to-date.
- The office runs smoothly so that everyone at Berbay can devote their attention to clients.
Hamlet
Halo
Hannah
Hamlet, Halo & Hannah – Canine Efficiency Officers (CEOs)
At Berbay Corp., Hamlet, Halo and Hannah hold the important position of CEOs – Canine Efficiency Officers. The top dogs in the office, their job is to ensure that everyone at Berbay works their tails off for clients. The pups have an “open paw” management style. They promote lots of petting and are not opposed to begging and woofing to get what they want.
Fetching employees, Hamlet, Halo and Hannah have made their mark on all of Berbay’s projects. These cocker spaniels are constantly on the prowl, sniffing out new marketing and public relations ideas to chew on, and have been known to dig all night rather than settle on a less superb concept. In addition, they are staunchly efficient and are also known to work for kibble in order to complete projects under budget.
Hamlet keeps everyone in line by batting his paw at them and demanding to be petted. Halo is recognized for her creativity in overturning waste paper baskets and absconding with the other CEOs’ toys. Our youngest, Hannah, chews on ideas while chewing on bones.
While they know they are top dogs in the office, they never fail to remind us that the real top dogs are our clients.