The Role of Finders, Binders, Minders & Grinders in Law Firms – How Each Contributes to Business Growth
Managing partners, CMOs and other law firm leaders face the difficult task of keeping attorneys focused on billable hours while fostering a culture that values business development efforts. Many law firm leaders bemoan that some of their attorneys are not actively contributing to key firm efforts, like business development, client retention, marketing, etc. The attorneys […]
Legal Marketing Trends: Takeaways from 2024 Marketing Partner Forum
The 2024 Marketing Partner Forum (MPF), which Berbay has proudly sponsored for more than a decade, explored marketing strategies for collaboration and innovation in legal marketing. In case you missed the conference, we are here to provide key takeaways. AI Is Top of Mind—Even If Most Firms Aren’t Quite on Board Yet Virtually every session […]
What to Know Before Rebranding Your Firm
If you’re reading this, it means our team survived The Great Berbay Rebrand of 2023 – a complete redesign of our logo and website. Now that we made it to the other side, we decided to share all the lessons we learned along the way. So, if you’re considering biting the bullet and redesigning your […]
Marketing Dos and Don’ts for Financial Firms in Crisis
If you’re a financial advisor, you know all too well that the only thing constant in the market is change. Still, that doesn’t make a turbulent market any less nerve racking. When your firm is facing a market crisis, you can leverage time-tested PR tactics to minimize damage and calm investors’ fears. Below, find five […]
Four Strategic Steps to Creating a Successful Email Marketing Campaign
Creating a “business” environment that complements other marketing channels, increases brand awareness, and builds relationships that drive direct sales is a key factor in establishing a successful email marketing campaign. iContact’s “Email Marketing 101: Invest, Engage and Grow in 2016” webinar focused on how email marketing is a cost-effective solution that gives users the power […]
Sparking Your Attorneys’ Marketing Drive
When law firms take the initial step in ramping up their marketing momentum, oftentimes they come across the challenge of sparking that same marketing initiative and drive within their individual attorneys. Given the constant pressure of billable hours, devoting time to marketing can be overwhelming and time consuming for attorneys. They have a preconceived notion […]
Marketing vs. Business Development for Law Firms
We constantly hear the terms “marketing” and “business development” used interchangeably, often with respect to law firms, but how do they differ? What do each of these strategies entail and how should they be utilized within a law firm setting to grow business? Typically, since clients hire individual lawyers rather than law firms, it’s pretty […]
New Coke vs. Coca-Cola Classic: 30 Years Later
If there is one thing we know, it’s following the adage: “If it ain’t broke, don’t fix it.” If there is no evidence of a real problem, don’t create a problem that isn’t there, just to fix it. In the early 1980’s, the Coca-Cola/Pepsi rivalry reached an all-time high when a blind taste test revealed […]
Miss Universe Blunder: Simple Mistake or Stroke of PR Genius?
On December 20, 2015, we watched in horror as Steve Harvey erroneously announced Miss Colombia as winner of the Miss Universe pageant. If you’re like me, you hadn’t watched the beauty contest in years but with the help of social media, were able to replay the mistake seen and heard around the world. You could […]
Customer satisfaction revealed in a cup of coffee
One of my favorite coffee shops recently demonstrated that a business’ approach to a problem – not the problem itself – is what creates long-lasting impressions. My husband and I usually go to Peet’s Coffee every morning. We drove up to the one on Montana Avenue in Santa Monica the other day and there was […]