Law Firm Public Relations Is Like Baseball – Find Out Why
There are lots of lessons to be learned from baseball — even lessons about law firm public relations. Baseball and public relations have more in common than you might think. Baseball players and public relations professionals both know how to perform under pressure and the baseball diamond is the perfect road map for a foolproof […]
Marketing Dos and Don’ts for Financial Firms in Crisis
If you’re a financial advisor, you know all too well that the only thing constant in the market is change. Still, that doesn’t make a turbulent market any less nerve racking. When your firm is facing a market crisis, you can leverage time-tested PR tactics to minimize damage and calm investors’ fears. Below, find five […]
Writing What Clients Want to Read: Three Tips for Writing a Great Attorney Bio
With 74 percent of clients visiting a law firm website before taking legal action, it’s critical that your website is a fine-tuned marketing machine. Your biography is one of the first places clients look for information about you, and since you have complete control over it, it’s one of the most useful tools you have. […]
Four Strategic Steps to Creating a Successful Email Marketing Campaign
Creating a “business” environment that complements other marketing channels, increases brand awareness, and builds relationships that drive direct sales is a key factor in establishing a successful email marketing campaign. iContact’s “Email Marketing 101: Invest, Engage and Grow in 2016” webinar focused on how email marketing is a cost-effective solution that gives users the power […]
Sparking Your Attorneys’ Marketing Drive
When law firms take the initial step in ramping up their marketing momentum, oftentimes they come across the challenge of sparking that same marketing initiative and drive within their individual attorneys. Given the constant pressure of billable hours, devoting time to marketing can be overwhelming and time consuming for attorneys. They have a preconceived notion […]
Marketing vs. Business Development for Law Firms
We constantly hear the terms “marketing” and “business development” used interchangeably, often with respect to law firms, but how do they differ? What do each of these strategies entail and how should they be utilized within a law firm setting to grow business? Typically, since clients hire individual lawyers rather than law firms, it’s pretty […]
Are These Law Firm Myths Slowing Your Revenue Growth?
Despite attracting some of the best and brightest, the legal field isn’t known for being quick moving. Attorneys tend to be drawn towards proven methods and principles, which is great for understanding the law. But when it comes to business development, your firm may be suffering from denial-driven inertia—the belief that the model that brought […]
Are Your Business Relationships on a Road to Nowhere?
“Relationship building” has long been a given of business development. Business leaders and career experts regularly extol the virtues of networking, telling us that an attorney with an iPhone full of contacts and a calendar packed with business events is a success. But what makes relationships inherently valuable? Not much, it turns out. According to […]
How B2B Companies Can Harness the Power of the Internet
Particularly for small companies, digital marketing tactics can be overwhelming. There’s an endless array of B2B marketing options available, some more effective than others, and you could spend days trying to sort them all out. While many marketing trends have come and gone, others should still be a vital part of your marketing mix. Below, […]
Make a Living at What You Love…But, Learn How to Market
I knew what to expect as soon as the professor told me none of his students take business classes. These were jewelry students, but it applies to a large percentage of every profession: Many practitioners, whether they are artists or lawyers, whether they work with their hands or provide services, resist the idea that they […]