MARKETING & PUBLIC RELATIONS FOR PROFESSIONAL SERVICES FIRMS

Strategic Marketing Plans

The first step in launching an effective professional services marketing program is to create a strategic marketing plan. A strategic marketing plan:

  • Establishes your objectives—and a road map for reaching them
  • Turns ideas into tactics.
  • Allows you to allocate your marketing resources efficiently

Berbay has a proven process for working with professional services firms to develop a strategic marketing plan. First, we learn from you your business-development goals and assemble information about your past marketing efforts, your competitors and trends in your field and your distinguishing features. Then we create a comprehensive strategy for achieving your goals that includes:

  • Quantified objectives
  • Strategies
  • Timetable
  • Budget
  • Division of responsibilities
  • Measurement

Our clients typically ask us to work with them to implement the plan, but you can also proceed on your own.

If it’s time to take a more strategic approach to your marketing, please give us a call today.