Whoever says there’s no such thing as bad press…

…doesn’t understand Litigation PR.

For more than 16 years, Berbay Corp. has been working with attorneys to manage litigation-related media relations and results.  Whether creating media visibility for a lawsuit filing, publicizing a trial or settlement, or minimizing the media impact of a negative outcome, we have the experience and expertise necessary to successfully manage the process.

Berbay’s experience and expertise includes:

• Action pre-filing public relations strategy development.
• Media relations programs that support the litigation strategy.
• Identifying and capitalizing on noteworthy milestones that attract media interest.
• Developing a unified “one voice” communication points plan.
• Preparing litigators and litigants with communication techniques for effective media interaction.
• Identifying target media and key members of the media.
• Crafting and distributing key-event press releases.
• Organizing meaningful press conferences.
• Coordinating on-target interviews.
• Obtaining exposure in national and local broadcast, print and online media outlets.

Berbay has extended and expanded the marketing reach for litigators and their clients, benefiting them by:

• Placing litigator-bylined articles discussing effective strategies, techniques, results and implications.
• Developing nominations for prestigious rankings.
• Obtaining relevant and valuable speaking engagements related to litigation.