Whoever says there’s no such thing as bad press…
…doesn’t understand Litigation PR.
For more than 16 years, Berbay Corp. has been working with attorneys to manage litigation-related media relations and results. Whether creating media visibility for a lawsuit filing, publicizing a trial or settlement, or minimizing the media impact of a negative outcome, we have the experience and expertise necessary to successfully manage the process.
Berbay’s experience and expertise includes:
- Action pre-filing public relations strategy development.
- Media relations programs that support the litigation strategy.
- Identifying and capitalizing on noteworthy milestones that attract media interest.
- Developing a unified “one voice” communication points plan.
- Preparing litigators and litigants with communication techniques for effective media interaction.
- Identifying target media and key members of the media.
- Crafting and distributing key-event press releases.
- Organizing meaningful press conferences.
- Coordinating on-target interviews.
- Obtaining exposure in national and local broadcast, print and online media outlets.
Berbay has extended and expanded the marketing reach for litigators and their clients, benefiting them by:
- Placing litigator-bylined articles discussing effective strategies, techniques, results and implications.
- Developing nominations for prestigious rankings.
- Obtaining relevant and valuable speaking engagements related to litigation.
Contact us today at litigationpr@berbay.com or 310/405-7345.
