Direct Mail/Email Campaigns

Direct mail and email remain effective tactics in a well-rounded marketing program. They allow you to maintain top-of-mind awareness with those who know you, as well as initiate relationships with new prospects. Berbay Corp. works with professionals in the areas of law, financial services, real estate and architecture/engineering/construction, and with business-to-business enterprises to develop and implement direct mail and email campaigns.

• Develop the campaign strategy and timing.
• Shape the messages and tone you want to convey.
• Determine the optimum combination of direct mail and email.
• Manage the development of the mailing/emailing piece.
• Ensure that your mail/email database is organized and accurate.
• Oversee the mail/email piece’s distribution.
• Measure the campaign’s outcomes and report on the results.

We’ll guide you in designing informative, creative direct mail/email campaigns that:

• Continually remind those in your market of your expertise.
• Allow you to reconnect with those you’ve met in person.
• Enable you to communicate beyond your personal network.
• Increase the potential that prospects think of you first when they need your services.

In marketing, timing is everything. Direct mail and email keep you in front of your clients and prospects at all times, so when they need your services, you’ll be the first company they see.