Webinars


Marketing Jargon Demystified

In our most recent webinar “Marketing Jargon Demystified,” Managing Principal Sharon Berman discusses the marketing lingo you need to know, what these marketing buzzwords mean to your firm and how to transform words into actionable marketing.


Media Training Tips

In our webinar “Media Training Tips” Principal Megan Braverman and Account Manager Havonnah Johnson discuss the do’s and don’ts of media interviews; how to prepare, control the message and position yourself as an expert; and handling phone interviews vs. TV interviews.


Legal Sales and Service Organization Highlights: 13th Annual RainDance Conference

In our webinar “Grow Your Firm’s Business: Top Takeaways From This Year’s Legal Sales and Service Organization’s RainDance Conference” Managing Principal Sharon Berman discusses how to be a rainmaker without a law degree, driving cross-selling to a higher level and using stories to propel sales.


Highlights from the 2016 Legal Marketing Association Conference

In our webinar “Highlights from the 2016 Legal Marketing Association Conference” Managing Principal Sharon Berman discusses the key factors for measuring marketing ROI, how to captivate audiences and how to build a better marketing program.


VisiCredibility® What Is It and Why Do You Need It?

In our webinar “VisiCredibility® What Is It and Why Do You Need It?” Managing Principal Sharon Berman addresses how VisiCredibility® accelerates the buying process, a road map for increasing your visibility and reinforcing your credibility and how to magnify your results.


Cliff Notes from Marketing Partner Forum

In our webinar “Cliff Notes from Marketing Partner Forum” Senior Account Manager Megan Braverman discusses how attorneys and marketers can remain on the cutting edge when it comes to law firm profitability and keeping up with the ever-evolving world of business development.


Webinar - Switch to a Niche

You’re Not Old. Why Should Your Marketing Be?

In our most recent webinar “You’re Not Old. Why Should Your Marketing Be?” Principal Sharon Berman discusses what makes marketing look old and how you can rejuvenate your marketing. View the recorded audio and slides below:


Webinar - Switch to a Niche

Partying for Profit

In our most recent webinar “Partying for Profit” Deborah Kattler Kupetz, CEO of dkkevents and Principal Sharon Berman, discuss how you can take your next event from the mundane to the memorable. View the recorded audio and slides below:


Webinar - Switch to a Niche

Repowering Your Mid-Year Marketing

In our most recent webinar “Repowering Your Mid-Year Marketing” Principal Sharon Berman discusses leveraging what you’ve accomplished year-to-date, filling in the missing marketing elements and paving the way for an energetic 2016 launch.
View the recorded audio and slides below:


Webinar - Switch to a Niche

Marketing Now and How

In our webinar “Marketing Now and How” Senior Account Manager Megan Braverman gives you immediate action steps designed to build your firm’s business. You’ll not only learn how to market, but how to do it now.
View the recorded audio and slides below:


Webinar - Switch to a Niche

Legal Sales & Service Organization 12th Annual Raindance Conference

In our webinar, “Legal Sales & Service Organization 12th Annual Raindance Conference,” Principal Sharon Berman discusses key ways to increase revenue, solutions to your toughest leadership challenges, and new ways of how to create, promote and deliver your product.

View the recorded audio and slides below:


Webinar - Switch to a Niche

How To Be Your Own PR Firm 2.0

In our most popular webinar, “How To Be Your Own PR Firm 2.0,” Principal Sharon Berman discusses how to capture your share of the media spotlight and showcase your expertise by getting quoted by the media.

View the recorded audio and slides below:


Webinar - Switch to a Niche

Highlights from the 2015 Legal Marketing Association Conference

In our webinar, “Highlights from the 2015 Legal Marketing Association Conference,” Principal Sharon Berman discusses the latest legal marketing trends, including sales lesssons learned from other professional services sectors, big ideas from not-so-big law firms and technologies to keep your marketing relevant.

View the recorded audio and slides below:


Webinar - Switch to a Niche

Switch to a Niche: Producing and Packaging Your Niche Practice

In our webinar, “Switch to a Niche: Producing and Packaging Your Niche Practice,” Principal Sharon Berman discusses why segmenting your market makes for more effective marketing and how to develop your niche initiative with a broader marketing program.

View the recorded audio and slides below:


Webinar - Tweeting for Business

Tweeting for Business

In our webinar “Tweeting for Business”, Account Manager Erica Hess discusses why professional services firms need Twitter now. You will learn what differentiates Twitter from other social media sites, how to lay a solid foundation for your Twitter presence and how to build a content strategy that sparks conversations and engages followers.

View the recorded audio and slides below:


Webinar - Marketing in the Moment

Cliff NotesTM from Marketing Partner Forum

In our webinar “Cliff NotesTM from Marketing Partner Forum”, Senior Account Manager Megan Braverman recaps highlights from the 22nd Annual Marketing Partner Forum (MPF). MPF is attended by marketing partners, in-house counsel and senior-level marketing and business development professionals.

View the recorded audio and slides below:


Webinar - Marketing in the Moment

To the Max: 15 Ways to Maximize Your Marketing in 2015

In our webinar “To the Max: 15 Ways to Maximize Your Marketing in 2015”, specifically designed for those marketing a professional service, Principal Sharon Berman explores five ways to rev up your marketing, five marketing building blocks you can’t live without and five marketing actions that will accelerate your results.

View the recorded audio and slides below:


Webinar - Leveling the Playing Field

Big Firms, Meet Your Match: How Small Firms Level the Playing Field

In our webinar “Big Firms, Meet Your Match: How Small Firms Level the Playing Field”, Principal Sharon Berman discusses what you can do to narrow the gap between your firm and the big guys, how to package and leverage your expertise, and how to create an online footprint that matches larger firms.

View the recorded audio and slides below:


Webinar - Marketing in the Moment

Robust Rainmaker: Moving From Rejection to Resiliency

In our webinar “Robust Rainmaking: Moving From Rejection to Resiliency”, Principal Sharon Berman of Berbay Marketing & PR, President David Ackert of Practice Boomers and The Ackert Advisory Group, and Principal Consultant Craig Brown of LawVision Group, discuss how to bounce back from rejection in business development.

View the recorded audio and slides below:


Webinar - Marketing in the Moment

Marketing in the Moment: Five Ideas to Make Your Marketing Work Here and Now

In our webinar, “Marketing in the Moment,” principal Sharon Berman discusses how to reinvigorate your marketing to work here and now. The presentation discusses identifying your marketing goldmine, turning content into conversation and filling your business pipeline.

View the recorded audio and slides below:


Webinar - How to Grow Your Practice With Avvo

All About Avvo: Making it Work for You

In our webinar, “All About Avvo: Making it Work for You,” lawyers will learn why they should take a closer look at Avvo and how it can help grow their law practice. The presentation discusses your Avvo profile, reviews and ratings.

View the recorded audio and slides below:


Takeaways from the 2014 Legal Marketing Association Annual Conference

What’s Hot in Legal Marketing: The Top Takeaways from this Year’s Legal Marketing Conference

Our webinar, “What’s Hot in Legal Marketing: The Top Takeaways from this Year’s Legal Marketing Conference,” focuses on key takeaways from the 2014 Legal Marketing Association Annual conference. Account Manager Erica Hess discusses how to position your firm as a desirable option for in-house counsel, the “perfect” law firm experience and alleviating stress associated with awards season.

View the recorded audio and slides below:


A_Revolution_in_Revenue

A Revolution in Revenue: Marketing Your Law Firm’s Pricing

In our webinar “A Revolution in Revenue: Marketing Your Law Firm’s Pricing,” principal Sharon Berman discusses the components of pricing and key strategies in marketing your professional fees. The presentation also explores the intersection of infrastructure and profitability and shows viewers how to create a marketing plan that  incorporates your firm’s pricing.

View the recorded audio and slides below:


Integrating-LateralsMeansIntegratingMarketing-th

Integrating Laterals Means Integrating Marketing

In the webinar “Integrating Laterals Means Integrating Marketing,” looks at the important role marketing and business development plays in terms of weaving a new lateral into the fabric of your firm.

View the recorded audio and slides below:


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Transitioning from Service Partner to Rainmaker

The webinar “Transitioning from Service Partner to Rainmaker” helps uncover the need to emerge from the shadows of other rainmakers and increase your own visibility and credibility. The advantages potential rainmakers can gain are plentiful and this webinar provides the tools and steps needed to complete that transition.

View the recorded audio and slides below:


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Your Law Firm Succession Plan

In the webinar “Your Law Firm Succession Plan,” principal Sharon Berman outlines the strategy used for maintaining a successful law firm, including ways to fill the empty rainmaking bench, the integration of marketing and business development, and avoiding common mistakes.

View the recorded audio and slides below:


Questions? Contact Sharon at berman@berbay.com or 310-405-7345.

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