MARKETING & PUBLIC RELATIONS FOR PROFESSIONAL SERVICES FIRMS

Marketing For Real Estate Finance

Professional Services Marketing and PR Services for Commercial Real Estate Businesses

Berbay is a Los Angeles marketing and public relations firm that specializes in developing and implementing marketing and public relations programs for commercial real estate businesses, including those involved in packaging and financing real estate.

Whether your company is a real estate investment firm, a syndicator, or a loan work-out specialist, our specialists in marketing for real estate companies can obtain more business for you. Berbay has gained the familiarity necessary to work with firms across a range of commercial real estate finance specialties, including:

Investors
Syndicators
Sponsors
Lenders
Restructuring experts
REITs
Tenant-in-common exchanges (TIC)
Leasing companies

Below are just a few examples of the results we’ve achieved for real estate finance firms:

  • Obtained media interviews and quotes for our commercial real estate professionals by pitching their expertise to journalists. Our real estate finance clients have been tapped as expert sources by The Wall Street Journal, Investors Business Daily, Commercial Investment Real Estate Magazine, Turnarounds & Workouts, California Real Estate Journal, and others.
  • Secured media coverage for newsworthy transactions through sending press releases, holding press conferences and making targeted pitches. Stories and interviews featuring our real estate finance clients have appeared on TV and radio stations like KTLA and KNX; in national and local print and online publications such as The Wall Street Journal, American Lawyer, and the Los Angeles Times; and in relevant industry and legal outlets around the world.
  • Strategized with real estate finance companies and specialists to identify subjects of potential interest to the media such as industry trends, strategies and forecasts.
  • Obtained speaking engagements at major industry conferences, including Real Share and WMA.
  • Improved firms’ websites through adding up-to-date content that showcased their expertise and what distinguishes them.
  • Increased the chances people searching online for real estate finance services located our clients’ websites using online-marketing techniques such as search engine optimization (SEO) and pay-per-click (PPC) campaigns.
  • Developed national and statewide advertising campaigns to attract participants and publicize real estate finance clients’ services and expertise.
  • Facilitated clients’ development of databases of prospective clients and referral sources. Such databases form the foundation of any successful marketing program.
  • Placed articles that were bylined by our real estate finance clients, and that showcased these clients’ strategies and successes, in media outlets such as California Real Estate Journal, Commercial Tenant Lease Insider, and Restaurant Hospitality.
  • Created social media profiles on LinkedIn and Facebook for firms as needed, and kept profiles current by regularly developing and posting pertinent material.
  • Made the most of firm transactions and successes by including announcements of these achievements in e-newsletters and distributing the e-newsletters to target markets.
  • Secured placement of real estate finance professionals in relevant rankings by identifying lists to target, drafting compelling nominations, and advocating for the professionals among decision-makers. Through Berbay’s efforts, our real estate finance clients have been featured on lists such as California Real Estate Journal’s “Top California Dealmakers” and Real Estate Southern California’s “Women of Influence.”