Real Estate Case Studies

Berbay Corp. specializes in developing and implementing effective marketing and public relations initiatives for real estate firms of all sizes and types including real estate developers, commercial brokers, investment firms and others. As specialists in “dirt” marketing and public relations, we have a track record of success in positioning and differentiating our clients in their marketplace.We provide strategic marketing planning, website development and enhancement, online marketing such as search engine optimization and pay-per-click advertising, direct mail and email campaigns, marketing materials design and submissions for nominations and rankings.In addition, our public relations services encompass positioning real estate professionals as expert spokespeople with the media, placing and writing bylined articles, developing press releases and media pitches, obtaining speaking engagements, and maximizing the returns from participation at trade shows and conferences.

Just as our clients focus on obtaining results for their clients, we know how to deliver results that make a difference, specifically in:

Increasing and sustaining your visibility so that prospective clients are aware of your experience and expertise.
Reinforcing your credibility so that you and your firm are seen as the experts in your discipline.
Creating top-of-mind awareness so that prospective clients and referral sources think of you first.
Generating additional leads and referrals from qualified prospects.

The case studies below summarize the results we’ve achieved for real estate-related enterprises. Please click for more information on what we can do for you and your professionals.

Client:	International Real Estate Development Company
Challenge:	Develop sales manuals for luxury resort in Mexico.
Our Work:	Through on-site interviews with sales professionals in Mexico, we identified key selling points and buyer values. We drafted sales reference manuals to be used at the resort, as well as by real estate and travel agents.
Our client benefited from:	Identifying “buyer values” – Our interviews pinpointed the decision-making criteria potential buyers used in choosing a resort vacation home. Standardized material – The sales material created a standardized foundation for communicating the benefits of investing in and using a second home in Mexico. Leveraging – Rankings on lists increases a firm’s visibility and contributes to top-of-mind awareness. Enhanced selling opportunity – The sales manuals showcased the property’s assets so that the sales professionals could fully communicate the benefits of the resort.

Client:	Property Management Company
Challenge:	Update website to better showcase long-term experience.
Our Work:	We interviewed clients for testimonials; evaluated directories/listings and recommended participation, project managed site development, drafted copy, and created strategy to introduce site and generate leads.
Our client benefited from:	Showcased expertise – Enhanced site better described and showcased track record of success. Third party validation – Multiple testimonials reinforced credibility.

Client:	Managing Broker-Dealer – Securitized Tenant-in-Common
Challenge:	Expand top-of-mind awareness and name recognition of financial services.
Our Work:	We attracted media attention with enticing article and story ideas, placed bylined articles, positioned firm management as expert spokespeople, obtained high profile speaking engagements, and secured relevant rankings.
Our client benefited from:	Enhanced visibility – A steady stream of articles, interviews, and profiles increased the firm’s visibility and reinforced its key-player status in the financial services industry. Reinforced credibility – Third-party validation resulting from speaking and media attention emphasized their credibility and top-market positioning in financial services. Leveraging – Using marketing material as communication vehicles, e.g., distributing reprints/eprints, posting on website, etc., extended visibility as well as the “shelf life” of the marketing investment.

Client:	Real Estate Law Firm
Challenge:	Communicate a contemporary feel yet conveying a solid foundation of in-depth expertise for an established firm that changed its name when a senior partner retired.
Our Work:	We developed a new and contemporary logo and tagline, encapsulating what the firm delivered. This work earned us the prestigious PRism Award from the Public Relations Society of America, Los Angeles Chapter. We also developed a new suite of marketing materials, including brochures, revised graphics for the firm’s website and a new conference exhibit.
Our client benefited from:	Reinforced Brand and Communication Points – The new logo, tagline and marketing materials reinforced the firm’s communication points and positioning in the marketplace. Differentiated Positioning – The contemporary logo and marketing materials stand out from those of competitors, reinforcing the firm’s positioning as a younger firm with deep roots. Opportunity for leverage – Using marketing materials as communication tools, e.g. new look for the website and conference exhibit, provided greater visibility and extended the life of the initial marketing investment.