Marketing for Real Estate Firms

Your real estate business deserves more business. Great marketing can make it happen.

Berbay Corp. is a marketing consultancy with extensive experience creating effective marketing and public relations programs for real estate companies. Since opening our doors in Los Angeles nearly two decades ago, our marketing and public relations specialists have designed and implemented business development programs for a range of real estate specialists including, financiers, builders, property managers, investors, and developers. While we are based in Southern California, we put our marketing expertise to work for real estate firms of all sizes throughout California and across the country.

We deliver a range of marketing and PR services to real estate professionals and their firms including:

• Public relations programs to enhance your firm’s visibility and reinforce your credibility. These PR programs encompass positioning real property professionals as expert spokespeople with the media; obtaining speaking engagements; developing press releases; pitching stories to the media; placing bylined articles, exhibiting at conferences, and more.
• Websites to showcase your real estate expertise and experience, successes, and points of differentiation.
• Online marketing programs including search engine optimization (SEO), which increases the potential that prospective clients will find you when they search online for a professional with your skills.
• Marketing materials as a tangible, memorable leave-behind.
• Direct mail/email programs to keep you in front of your target markets – other professionals, brokers, investors, builders, developers, businesspeople, and consumers.
• Advertising campaigns which create and maintain awareness of your specific real estate expertise.
• Nominating you for lists and rankings of leading real estate industry professionals.
• Leveraging social media which broadens your reach in communicating your real estate experience and expertise.

We base our marketing and public relations programs for real estate professionals and firms on the foundational element of a successful marketing initiative: a streamlined marketing plan that establishes a consensus on your firm’s marketing objectives, positioning, and communication points.

We can help you develop more of the kind of real estate business you want.

Click to read examples of marketing and public relations successes we’ve achieved for real estate firms.

Click on this link to find out how we differ from other marketing and public relations firms.

Contact us now to find out how we can put our creativity and skills to work for you.