Marketing to Lawyers
Berbay is a Los Angeles marketing and public relations firm that specializes in developing and implementing legal marketing and public relations programs, including working with lawyers and other professionals who market to lawyers. From expert witnesses to lawyers who receive referrals and business from other lawyers, we can help you effectively build your business. We have familiarity with, and developed expertise in, working with professionals such as:
- Litigation Support Specialists
- Valuation Experts
- Expert Witnesses
- Dispute Resolution Professionals
- Forensic Accountants
- Lawyers in niche practice areas
- Others who receive referrals from lawyers
The following are examples of what we’ve done for professionals who market to lawyers; let us do the same for you:
- Obtained media interviews and placed bylined articles in publications such as The LA Times, Daily Journal, National Law Journal, The Recorder, as well as in California State Bar Journals, ABA Journals, trade and professional journals, and others.
- Created new websites or revitalized existing websites for mediators, expert witnesses and other professionals who market to attorneys.
- Obtained speaking engagements in law firms and before Bar associations throughout California.
- Increased visibility in internet searches through search engine optimization (SEO) and pay-per-click (PPC) campaigns.
- Created visually striking, informative marketing materials such as brochures and one-sheets.
- Leveraged social media by creating or enhancing LinkedIn profiles and Facebook pages. Used social media to reinforce our clients’ credibility.