Litigation PR & Marketing

Whoever says there’s no such thing as bad press…doesn’t understand Litigation PR.

Whether creating media visibility for a lawsuit filing, publicizing a trial or settlement, or minimizing the public impact of a negative outcome, Berbay Marketing & PR has experience and expertise in all facets of litigation-related media relations and results. With over 20 years of experience in litigation marketing and litigation public relations, our expertise includes:

    • Crafting pre-filing public relations strategies.
    • Developing media relations programs in support of litigation strategies.
    • Identifying and capitalizing on newsworthy milestones.
    • Creating unified, “one voice” communications plans.
    • Preparing litigators and litigants with interviewing and communication techniques for effective media interaction.
    • Obtaining exposure in national and local broadcast, print and online media outlets.

The benefits to you include:

    • Reinforced credibility via the media’s validation of you and your firm as being associated with newsworthy matters.
    • Increased name recognition and a boost to top-of-mind awareness.
    • Opportunities to create your own news and insert yourself into the news stream.
    • Positioning you and your firm to “win” in the court of public opinion.
    • Continuous marketing momentum in the pursuit of lead generation.


For more information about how Berbay can help your firm create visibility and credibility, please contact us at or (310) 405-7345.

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