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Marketing and Public Relations Services

MARKETING FOR PROFESSIONAL SERVICES

Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth for professional services firms. For nearly two decades, we have put our skills to work in the legalfinancialreal estatearchitecture/engineering/construction and business-to-business arenas.

Our array of marketing and public relations services include:

Advertising – Whether it’s a one-time ad or an ongoing campaign, we create advertisements with class that get attention.
Public relations – We get your professionals quoted in the press as experts, identify newsworthy firm events and secure media coverage, as well as pursue opportunities for your professionals to author articles in relevant publications. Through harnessing the power of validation by an objective third party — like the media — our public relations programs increase your firm’s visibility and strengthen its credibility.
Litigation public relations – From press releases to press conferences to social media, we manage all aspects of media relations related to the legal process.
Speaking engagements – We obtain opportunities for you to demonstrate your expertise before audiences of prospective clients, such as trade, business and professional associations, and in-house at law firms and corporations.
Website revitalization – We update and expand your firm’s current website or build a new site. We regularly update your firm’s site with new content — blog posts, videos, podcasts — so that the site continues to showcase your expertise and experience.
Online marketing – We optimize online-marketing techniques, such as search engine optimization (SEO) and pay per click (PPC) campaigns, so that prospects find you first.
Marketing materials – We develop striking and informative materials to serve as tangible reminders of your firm’s expertise.
Direct mail/email campaigns – We create direct mail/email campaigns to keep your firm consistently in front of your target markets —other professionals, businesspeople, consumers, lawyers and in-house counsel.
Nominations and rankings – We pursue opportunities to get your professionals ranked on industry lists by drafting compelling nominations and advocating for your decision-makers.
Social media/blogs – We develop LinkedIn, Facebook and/or Twitter profiles for your firm and use social media to expand your firm’s reach. We launch blogs and regularly draft blog posts.

We deliver value by:

    • Increasing your visibility and name recognition so that prospects and referral sources think of you first.
    • Underscoring your firm’s expertise through the power of third-party validation –the media.
    • Leveraging results so that they reach far beyond a publication’s or website’s readership.
    • Building continuous marketing momentum to generate qualified leads.

 

Let us show you what we can do for you. Please call us today at 310-405-7345 or email us at berman@berbay.com

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