Many an attorney has built a successful career as a service partner, a highly skilled partner who performs the work in a specific practice area that is brought in by others in the firm. This person may also be a new partner who is given the title and told that while it would be nice if he developed some business, his main focus should be to complete the work that the rainmakers generate. The service partner may not be the lead person in terms of the client relationship, but he regularly communicates with the client and has a significant hand in keeping the client happy.
Over time, however, some individuals in this position decide they’d like to grow beyond their current roles. Additionally, in this economy, without business of their own, service partners are more vulnerable than ever, which provides an even greater impetus to expand.
Sharon Berman is Principal of Berbay Marketing & PR, a marketing and public relations firm that creates the visibility and credibility to fuel revenue growth. Contact us at (310) 405-7345 or email firstname.lastname@example.org.
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