B2B – Education


B2B: Education

Community College
Creating awareness of business training programs available to the business community.
Our Work:
We developed a strategic marketing plan based on competitive analysis, surveys and interviews.
The College received value from the following:

  • Increased focus – The research more clearly defined the target market parameters, so that it could avoid inefficiencies and pinpoint where it’s marketing dollars should go.
  • Understanding of buyer values – The research showed what criteria were of most importance to businesses in selecting a training program.
  • Higher ROI – The College had a marketing plan, including a competitive analysis, clear communication points, tactical plan and budget, making its return on marketing investment go farther.
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