Our latest thought piece, “You’re Not Old- Why Should Your Marketing Be?” is now available for download. Managing Principal Sharon Berman discusses tips for updating your firm’s marketing image and online efforts, as well as what’s changed in marketing, ways to address fundamental marketing issues, and steps to rejuvenate your marketing. Download it here!
Kathleen Inocentes has joined Berbay Marketing & Public Relations as an Assistant Account Manager. Inocentes will assist Account Managers in drafting pitches, developing media lists, maintaining website initiatives, as well as other aspects of client’s marketing and public relations campaigns. Prior to joining Berbay, Inocentes interned at the Regenerative Medicine Institute at Cedars Sinai Medical Center where she worked on stem cell research. In 2015, she was a summer intern at Berbay. Inocentes earned a B.A. with a major in Sociology and a minor in Labor Studies from the University of California, Santa Barbara and a Certificate in Business Marketing … Continue Reading
Would you like to develop a marketing app that could raise your visibility, strengthen your credibility, and generate more leads? “Sure,” you may be saying, “but I wouldn’t know how; I’m not a ‘techie.’” Well, to build a perfectly functional marketing app, you don’t have to understand technology. You just have to keep doing the work you’re doing on a daily basis and process it through three simple steps. But let’s back up for a minute and define what we mean by “marketing app.” An “app,” or application, is a computer software program designed to perform a specific task. These … Continue Reading