Your social circles are often rich with prospects and referrals, yet approaching friends for their legal work can sometimes feel uncomfortable. Indeed, asking for business in social situations has both risks and rewards.
The most obvious risk is the potential to damage friendships that are important to you. Conversely, the rewards can include longstanding, mutually beneficial social and professional relationships. Therefore, you want to carefully weigh the potential outcomes of asking for business from those with whom you socialize before you decide to do so. Continue Reading
What do best practices have to do with weak ties, and what do these theories have to do with law firm marketing?
These questions were on my mind when I attended several conferences that seemingly had nothing to do with legal marketing, but everything to do with obtaining a fresh perspective and looking at best practices. It is stimulating to compare and contrast what other markets are doing to see what you can borrow from them in order to keep your own marketing invigorated. Continue Reading
You can’t reinvent law without reinventing law firm marketing and business development. And you can’t reinvent your marketing or practice without taking action; that is, executing. If you look, and more importantly, execute, you can identify overlooked business opportunities and capitalize on them while your competitors are still mulling them over. Continue Reading
When dozens of principals of independently owned public relations firms converged on Austin, Texas, for the conference of the Public Relations Society of America Counselors Academy, they talked about many issues: industry specialization, research in PR, and content generation, to name a few. Underlying all of those conversations, though was one question: how can we engage with clients now? Continue Reading