In 2016, Berbay Marketing & Public Relations will again serve as an Educational Ambassador Sponsor for the Legal Marketing Association–Los Angeles Chapter (LMA-LA), as well as for the Legal Marketing Association–Bay Area Chapter. Berbay has served as an Educational Ambassador Sponsor since 2012, supporting the LMA’s monthly programs. LMA is a not-for-profit organization founded in 1985, and consists of more than 1,000 members at every stage in their professional careers from CMOs to entry-level. LMA educates the legal community and other professionals about the role of the marketing professional and its function within the legal services industry.
For the fifth year, Berbay Marketing & Public Relations will sponsor the 5th Annual Real Estate & Law (REAL) Symposium to help increase conference visibility and grow attendance. Account Manager Michelle Villamor serves on the Marketing Committee and is responsible for implementing a social media campaign, developing marketing materials and obtaining media visibility for the event. The half-day event, to be held on February 16, 2016 in the Paul Brest Hall at Stanford University, is a collaboration between the Stanford Professionals in Real Estate and the California State Bar, Real Property Law Section. Register.
Berbay Marketing & Public Relations has awarded a $1,000 scholarship to Cristina Schmitter, a first-year public relations student at Biola University. She was selected based on her in-depth case study examining a poorly executed marketing program and how she would have executed the campaign differently. Cristina wrote about the 2012 McDonald’s #McDStories Twitter campaign, which was meant to be a platform for customers to share their positive McDonald’s experiences. However, the campaign took a turn for the worse when customers instead used the hashtag to recount stories of unpleasant experiences they had at the fast food chain. Cristina suggested that the … Continue Reading