Our latest white paper, “Marketing in the Moment: Make Your Marketing Work Here & Now,” is now available for download. Principal Sharon Berman discusses identifying your marketing goldmine, turning content into conversation and filling your business pipeline. Download it now!
The 3-D effects of a Universal Studios ride make you believe you are about to be devoured by a wild monster. Many professionals feel this way about marketing today – having to tame a beast with an increasing number of appendages, such as social media, and with a voracious appetite for content. Continue Reading
Targeting a narrow market can yield more profitable results than pursuing a wider field. Join Principal Sharon Berman for our free webinar, “Switch to a Niche: Producing and Packaging Your Niche Practice” on Thursday, March 19 at 11:00 a.m. PT. The webinar will cover why segmenting your market makes for the most effective marketing, how to develop your niche initiative within a broader marketing program and how to package and repurpose the material you already have. Register.
The fourth annual Real Estate & Law (REAL) Symposium concluded yet another successful conference, held on February 11, 2015, at Stanford University. Since its inception, Berbay Marketing & Public Relations has served as media sponsor; Account Manager Erica Hess has been an instrumental member of the marketing committee. Attendees heard from keynote speakers John G. Stumpf, Chairman, President and CEO of Wells Fargo & Company, and Monika Piazzesi, Joan Kenney Professor of Economics, Department of Economics at Stanford University. The REAL Symposium is hosted by the Stanford Professionals in Real Estateand the State Bar of California’s Real Property Law Section.