LEGAL MARKETING AND PUBLIC RELATIONS FOR CORPORATE LAW FIRMS, PRACTICE GROUPS AND LAWYERS—M&A, FINANCING, HEDGE FUNDS AND CAPITAL MARKETS
Berbay is a Los Angeles marketing and public relations firm that specializes in developing and implementing legal marketing and public relations programs for law firms across a range of practice areas, including corporate law.
Whether your firm’s expertise encompasses the entire breadth of corporate law or focuses on specific areas like mergers & acquisitions, private equity and capital markets, our specialists in law firm marketing and public relations can position you to obtain more business. Berbay has gained familiarity with and developed expertise in such corporate law disciplines as:
- Mergers & Acquisitions
- Capital Markets
- Private Equity
- Private Investment in Public Equity (PIPE)
- Hedge Funds
Results: Increased Credibility and Visibility for Corporate Law Firms
- Obtained high-profile speaking engagements for corporate law attorneys and made use of these engagements for other marketing purposes (e.g., turned an attorney’s speech into a bylined article and had it published in an industry publication).
- Secured media coverage for firms’ newsworthy transactions, IPOs, mergers, acquisitions and other achievements. Articles featuring our corporate law clients have appeared in the Los Angeles Times,National Law Journal, The Deal, BNA, Los Angeles Business Journal, and other media outlets.
- Placed articles bylined by our corporate law clients (i.e., either authored by them or ghostwritten for their convenience) published in media outlets like The Deal, Corporate Counselor, Journal of Private Equity, Insights, Directorship, Latin Lawyer, VC Experts, M&A Advisor, and other websites and publications around the world.
- Obtained media interviews and quotes for our attorney clients by pitching their expertise to journalists. Our corporate law clients have been interviewed by The Wall Street Journal, Dow Jones,Reuters, AP, the Los Angeles Times, BNA, The Deal, USA Today, and other publications and websites around the world.
- Created marketing material for and staffed booths at major industry conferences.
- Expanded a client’s website content to showcase their corporate law expertise by drafting case studies and enhancing attorney biographies.
- Secured placement in lawyer rankings by identifying rankings to target, drafting compelling nominations, and advocating for them among decision-makers. Through Berbay’s efforts, our corporate law clients have been featured on lists such as American Lawyer’s “Dealmakers of the Year,” Daily Journal’s “Top 100 California Lawyers,” Los Angeles Business Journal’s “Who’s Who in Law,” Lawdragon’s “Top 500 Leading Lawyers,” and Chambers and Partners’ “Leading Law Firms and Lawyers.”