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A/E/C Case Studies

 

Specialized Civil Engineering Firm

Challenge: Increase visibility of firm’s successes
Our Work: We obtained media attention with intriguing article and story ideas, positioned firm management as attractive material for profiles and secured relevant rankings.
Our client benefited from:
  • Enhanced visibility – A steady stream of articles, interviews and profiles, increased the firm’s visibility and reinforced its key-player status in its specialized area of work.
  • Reinforced credibility – Third-party validation resulting from speaking and media attention emphasized credibility and top-market positioning in the engineering arena.
  • Leveraging – Using marketing material as communication vehicles, e.g., distributing reprints/eprints, posting on website, etc., extended visibility as well as the “shelf life” of marketing investment.

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