Marketing & Public Relations Support For Law Firm Marketing Directors
Legal Marketing & Public Relations Support for Law Firm Marketing Directors
Berbay is a Los Angeles marketing and public relations firm that specializes in developing and implementing legal marketing and public relations programs for law firms and their marketing directors.
We often work with law firms’ chief marketing officers (CMO) when their department needs support or additional expertise in specific areas such as public relations or social media, or needs assistance working with a particular practice group.
If you are a law firm marketing director who needs support from legal marketing specialists who can hit the ground running, please give us a call.
We have experience working with attorneys in a range of disciplines, including:
We can help you with:
- Working with specific practice or industry groups to develop and implement strategy.
- Implementing a public relations program for a particular initiative or department.
- Handling social media programs, including drafting blog posts and developing or expanding LinkedIn profiles for your attorneys.
- Designing and carrying out direct mail or email campaigns.
- Developing or updating websites.
- Creating online marketing programs.
- Working with West Coast offices of firms headquartered elsewhere.
Below are just a few examples of the positive legal marketing and public relations results we’ve achieved for law firms’ CMOs:
- Handled media relations for a new initiative, obtaining coverage in media outlets such as The Wall Street Journal, American Lawyer, The New York Times, Law 360 and more.
- Developed trade show booth strategy, including booth layout and graphics. Staffed booth during conference. Created pre- and post-conference marketing campaigns.
- Managed the launch of a new service line—a project that included drafting press releases, developing marketing material and writing website copy. Secured coverage in professional, trade and business media outlets.
- Obtained coverage for noteworthy successes (e.g., deals, lawsuit filings, case settlements, positive verdicts) in broadcast, print and online venues.
- Created practice-area blogs and regularly identified topics and drafted posts for client approval.
- Developed or expanded group/company pages and attorneys’ LinkedIn and professional Facebook profiles. Regularly posted relevant content to profiles.
- Obtained opportunities for in-house MCLE presentations at corporate clients and law firms
- Placed articles bylined by attorneys in business, legal, industry, consumer, and professional publications including The National Law Journal, The Los Angeles Business Journal, Managing Intellectual Property, The Deal, Business Insurance, and Corporate Counsel.
- Positioned attorneys as experts in publications such as Investors Business Daily, The Wall Street Journal, the Los Angeles Times, The New York Times, BNA, Accounting Today, and Inside Counsel, as well as in broadcast media.
- Obtained speaking engagements at targeted high-profile conferences such as ARIAS, International Franchise conference, Multi-Unit Franchise Operators Conference and American Wind Energy Association.
- Expanded firms’ website content to better showcase their expertise, by drafting case studies and enhancing attorney biographies.
- Achieved attorney placement in lawyer rankings by identifying lists to target, drafting compelling nominations and advocating for attorneys among decision-makers. Through Berbay’s efforts, clients have been featured on lists such as Daily Journal’s “Top 100 California Lawyers,” Los Angeles Business Journal’s “Who’s Who in Law,” Lawdragon’s “Top 500 Leading Lawyers,” and Chambers and Partners “Leading Law Firms and Lawyers.”
- Created visually striking, informative marketing materials.
We provide a breadth of marketing services to law firm marketing directors, including:
