Marketing For Intellectual Property
Legal Marketing and Public Relations for Intellectual Property Law Firms, IP Practice Groups and IP Attorneys
Berbay is a Los Angeles marketing and public relations firm that specializes in developing and implementing legal marketing and public relations programs for law firms across a range of practice areas, including intellectual property.
Whether your firm’s expertise encompasses the entire breadth of intellectual property law or focuses exclusively on one area such as patent prosecution, our specialists in law firm marketing and law firm PR can obtain more business for you. Berbay has gained familiarity with and developed expertise in such intellectual-property specialties as:
litigation
Below are just a few examples of the positive legal marketing and public relations results we’ve achieved for our intellectual property clients:
- Created a new firm identity for an IP law firm and developed accompanying-and award-winning-marketing materials.
- Overhauled the above firm’s website around the firm’s new “look.” We drafted the site’s content, managed the site’s designers and programmers through its launch, and regularly added current content after the launch. We even developed an accompanying website in Chinese.
- Produced banners and other material for our IP clients’ conference exhibits.
- Developed, drafted content for, and regularly distributed an IP law e-newsletter.
- Placed articles bylined by our IP clients (i.e., either authored by them or ghostwritten for them) published in print media outlets and websites including Corporate Counsel, National Law Journal, BNA Corporate Responsibility, California Lawyer, IP Law & Business, Patent World, Trademark World, Copyright World, Managing IP, and more.
- Secured media coverage for our IP clients’ newsworthy case settlements and court wins by drafting and distributing press releases. Articles featuring our IP clients have appeared on Forbes.com, in the Los Angeles Times, on Law360, and in relevant industry and legal media outlets around the world.
- Got attorneys at a client firm quoted in the media by having journalists recognize the client’s expertise. Our IP clients have been interviewed by the Los Angeles Times, In-House Counsel, BNA Patent, Bloomberg, Reuters, the Los Angeles Business Journal, and other relevant outlets.
- Obtained placement of attorneys in lawyer rankings by identifying lists to target, drafting compelling nominations, and advocating for them among decision-makers. Through Berbay’s efforts, our IP clients have been featured on lists such as Chambers and Partners, IP Law & Business’ “Top 20 Under 45”, Super Lawyers, Best Lawyers, and the Daily Journal’s “Top IP Litigators”.
We provide a breadth of marketing services to intellectual property firms and IP practice groups, including:
