Sharon Berman

Principal

Contact:
310-405-7345
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Clients benefit from Sharon Berman’s 25 years of strategic marketing and implementation experience, including 13 years as principal of Berbay Corp. Here’s what this means to you:

• Extensive experience as a marketing strategist and implementer means little or no learning curve.
• An experienced staff committed to delivering results.
• A range of vetted resources including designers, printers, etc.
• A business owner’s perspective focusing on how to bring you the biggest bang for the buck.

Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC.

Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and has presented marketing segments on nationally broadcast programs. She has been quoted in the Los Angeles Times and Wall Street Journal, among other publications.

Beth Miller

Account Manager

Contact:
310-405-7337
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As Account Manager, Beth Miller works with Berbay’s clients to develop and execute effective marketing programs. Originally from Ohio, she attended Florida State University and received her undergraduate degree in Marketing. In addition to her marketing experience, Beth also has front-line sales experience. Beth’s combined skills and experience bring clients benefits such as:

• The ability to take your expertise and accomplishments and “package” them in a way that attracts journalists’ interest.
• Extensive familiarity with media outlets and speaking venues means a flat learning curve.
• Persistent follow-up that results in visibility.
• A big-picture view which generates a broad range of opportunities for clients.

Michael Roman

Account Manager

Contact:
310-405-7282
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Account Manager Mike Roman came to Berbay after managing significant public relations campaigns for clients in South Florida. A Florida native, he received his undergraduate degree in Mass Communications from Florida International University. Mike has worked with clients in a range of industries including not-for-profit, financial services and real estate. Clients appreciate his experience and qualifications, including:

• The ability to identify and develop stories for media outlets.
• Extensive familiarity with producing marketing materials, websites, etc.
• Experience planning events of all sizes with the client’s business strategy in mind.
• Persistent follow-up and orientation to detail, that gets prospects in the door.

Maggie Lukaszewicz

Assistant Account Manager

Contact:
310-405-7335
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Assistant Account Manager Maggie Lukaszewicz provides support to the Account Managers while focusing on the minute details of projects. Originally from Wisconsin, Maggie received her undergraduate degree in Marketing from Montana State University. Post-college, she worked for Sotheby’s International Realty. Maggie’s enthusiasm and skills benefit clients through:

• Focused attention to detail which significantly influences results.
• Tenacious follow-up makes a difference in outcomes.
• Extensive research experience facilitates obtaining hard-to-find information.
• Writing and editing skills enhance client’s communication with their target markets.

Megan Braverman

Assistant Account Manager

Contact:
310-405-7343
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Assistant Account Manager Megan Braverman provides support to the Account Managers on all levels. Born and raised in Cleveland, Ohio, Megan received her undergraduate degree in Marketing and Entrepreneurship from the University of Dayton. She has previously worked in a variety of industries such as real estate, event marketing and not-for-profit. Megan’s education and business experience benefits clients through:

• Extensive production knowledge of marketing collateral, promotional materials, websites, etc., which catch the target market’s eye.
• Superior writing and proofreading skills.
• Creating an efficient work environment through attention to detail and strong organizational skills.
• Creative thinking to generate a wide range of opportunities for clients.

Summer Vernon

Marketing Assistant

Contact:
310-405-7331
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Marketing Assistant Summer Vernon provides marketing and public relations support to the Account Managers, as well as administrative assistance to the entire Berbay team. A native of Southern California, Summer received her BA in Journalism with an emphasis in Public Relations from California State University, Northridge. Summer’s experience and skills benefit clients through:

• Extensive research capabilities so that clients have the most relevant and up-to-date information.
• Familiarity with journalistic techniques that garner media attention.
• Advanced writing and editing skills that ensure clients’ messages are clear to target audiences.
• In-depth understanding of marketing and public relations tactics that create top-of-mind awareness.

Cindi Goldstein

Administrative Assistant

Contact:
310-405-7284
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Administrative Assistant Cindi Goldstein provides critical support to everyone at Berbay Corp, allowing them to fully focus on clients. She is responsible for database research and maintenance, organizational support and office administration. Cindi's experience and skills benefits clients because:

• They receive a warm, welcome reception.
• They can rest assured that nothing falls through the cracks: Messages are relayed; packages and other material are delivered on-time, etc.
• Client databases maintained by Berbay are clean and up-to-date.
• The office runs smoothly so that everyone at Berbay can devote their attention to clients.

The Dogs

Hunter

Hamlet

Halo

Hunter, Hamlet & Halo – Canine Efficiency Officers (CEOs)

At Berbay Corp., Hunter, Hamlet and Halo hold the important position of CEOs – Canine Efficiency Officers. The top dogs in the office, their job is to ensure that everyone at Berbay works their tails off for clients. The pups have an “open paw” management style. They promote lots of petting and are not opposed to begging and woofing to get what they want.

Fetching employees, Hunter, Hamlet and Halo have made their mark on all of Berbay’s projects. These Cocker Spaniels are constantly on the prowl, sniffing out new marketing and public relations ideas to chew on, and have been known to dig all night rather than settle on a less superb concept. In addition, they are staunchly efficient and are also known to work for kibble in order to complete projects under budget.

These CEOs also bring a global perspective. Hunter is an English Cocker Spaniel known for being more placid and stately than the American breed. Hamlet, an American Cocker, keeps everyone in line by batting his paw at them and demanding to be pet. Our youngest American, Halo, is recognized for her creativity in overturning waste paper baskets and absconding with the other CEOs toys.

While they know they are top dogs in the office, they never fail to remind us that the real top dogs are our clients.