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1 |
The Power of Public Relations
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04/28/08 |
The Bottom Line, California State Bar, Law Firm Practice Managment & Technology Section |
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2 |
The Publics of Law Firms
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04/28/08 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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3 |
How Do You Know If Your Marketing Is Working?
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03/05/08 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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4 |
More Effective Marketing in 2008: Five Actions for Greater Impact
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02/10/08 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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5 |
Reprints and Eprints: Harnessing the Power of Third-Party Validation
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12/03/07 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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6 |
’Tis the Season to Be Marketing
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11/10/07 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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7 |
What Does It Cost to Revamp a Website?
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10/13/07 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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8 |
The ABC’s of Online Marketing
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08/18/07 |
The Bottom Line, California State Bar, Law Firm Practice Managment & Technology Section |
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9 |
How to Get Your Lawyers Ranked on Lists
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08/04/07 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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10 |
Marketing for the Rest of Us
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07/12/07 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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11 |
What You Can Do With Marketing
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06/17/07 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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12 |
In the Know
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05/13/07 |
Big Meeting, California State Bar, Small Firm & Solo Practitioner Section |
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13 |
5 Universal Laws of Marketing
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03/16/07 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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14 |
Why Talk to Bar Associations?
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01/10/07 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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15 |
Doing Things Differently... For Different Results
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12/20/06 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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16 |
A Lawyer's Marketing Lexicon
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12/10/06 |
The Bottom Line, California State Bar, Law Firm Practice Managment & Technology Section |
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17 |
Marketing Nut & Bolts: Logos & Firm Identity Systems
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11/14/06 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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18 |
In a Word
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10/16/06 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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19 |
Taking A Stand: Letting Your Markets Know Who You Are
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08/15/06 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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20 |
Tracking Business Means More Efficient Marketing
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07/12/06 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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21 |
Your Brand Is Your Promise: Attracting Business Through Strategic Marketing
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01/12/06 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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22 |
Seven Deadly Marketing Mistakes to Avoid in Your Practice
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01/04/06 |
The Bottom Line, California State Bar, Law Firm Practice Managment & Technology Section |
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23 |
Bringing Your Firm’s Marketing Strategy Back to Health
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08/15/05 |
The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators |
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24 |
Cybershowcase
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03/08/05 |
Daily Journal Extra |
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25 |
Above the Noise
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12/12/04 |
California CPA |
|
26 |
Basic Training
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08/06/04 |
Daily Journal Extra |
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27 |
Getting in Touch With Your Inner Hustler
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08/06/04 |
Daily Journal Extra |
|
28 |
On the Beach
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07/12/04 |
Daily Journal Extra |
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29 |
Marketing Your Firm From the Inside Out
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12/09/03 |
California CPA |
|
30 |
Seller's Market
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04/07/03 |
Daily Journal Extra |
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31 |
Talking Shop
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02/24/03 |
Daily Journal Extra |
|
32 |
Every Move a Company Makes May Send Marketing Messages
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10/07/02 |
Los Angles Business Journal |
|
33 |
In Other Words
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09/20/02 |
Los Angles Daily Journal |
|
34 |
Treat Trade Shows as More Than Just a Line of Exhibits
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08/12/02 |
Los Angles Business Journal |
|
35 |
Comfort Zone
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08/05/02 |
Daily Journal Extra |
|
36 |
Tracking Results
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06/25/02 |
Los Angles Daily Journal |
|
37 |
Effective Marketing Means More Than Advertising
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02/04/02 |
Los Angles Business Journal |
|
38 |
Proven Marketing Tactics Remain Most Effective Tools
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12/17/01 |
Los Angles Business Journal |
|
39 |
Taking Steps to Ensure Effective Professional Marketing
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11/19/01 |
Los Angles Business Journal |
|
40 |
All Companies Need to Have Detailed Business Plans
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10/22/01 |
Los Angles Business Journal |
|
41 |
Recession-Proof Your Marketing Plan
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08/08/01 |
California CPA |
|
42 |
Clear Objectives Enhance Success of Marketing Plans
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08/06/01 |
Los Angles Business Journal |
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43 |
Publicity Payoff
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04/23/01 |
California Law Business |
|
44 |
Marketing To-Do List
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03/14/01 |
Verdicts & Settlements |
|
45 |
Marketing Myths Fall as Good Planning Yields Results
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02/26/01 |
Los Angles Business Journal |
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46 |
KEEP YOUR RELATIONSHIP CAPITAL ROBUST:
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12/20/00 |
Los Angles Business Journal |
|
47 |
Getting the Most For Money Spent on Marketing Plans
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10/11/00 |
Verdicts & Settlements |
|
48 |
THERE’S GOLD IN YOUR DATABASE!
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07/17/00 |
Los Angles Business Journal |
|
49 |
Mixing Arsenal of Tactics Helps Hit Marketing Target
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03/12/00 |
Los Angles Business Journal |
|
50 |
Money Mentality
|
03/10/00 |
Verdicts & Settlements |
