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Articles
1 Marketing Your Ability to Help Corporate Counsel Manage Risk 02/22/10 The Daily Journal
2 How to Make Sure Your Marketing Campaign Isn't a Flop 01/06/10 Rain Today
3 Competing with a Larger Firm: How the Web Levels the Playing Field 11/03/09 Rain Today
4 Site Unseen: Why Revising Your Website Should Be an Absolute Priority 08/03/09 The Daily Journal
5 Systemize Your Marketing: With the Year Half Over, It’s Time to Get Yourself Organized 06/30/09 The Daily Journal
6 The Lead Pipeline: Nurturing Prospective Clients Will Pay Off Later 06/10/09 The Daily Journal
7 Make Your Mark With Marketing 05/18/09 The Daily Journal
8 The Missing Link 04/01/09 The Daily Journal
9 You Are Not Alone 03/01/09 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
10 Measuring Marketing 02/01/09 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
11 Cultivating the Four C's 02/01/09 The Daily Journal
12 Understanding the Web's Next Generation Can Secure Advantages 01/01/09 The Daily Journal
13 Marketing Plan Redux 12/01/08 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
14 No-cost and Low-cost Ways to Keep Marketing Despite the Economy 12/01/08 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
15 Communicating Your Distincitive Competency 10/01/08 DesignIntelligence
16 Exhibiting at Conferences and Trade Shows - Keys to Success Part 3 10/01/08 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
17 Exhibiting at Conferences and Trade Shows - Keys to Success Part 2 09/01/08 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
18 Lean Times, Tight Budgets 09/01/08 Big Meeting, California State Bar, Small Firm & Solo Practitioner Section
19 Exhibiting at Conferences and Trade Shows - Keys to Success Part 1 08/01/08 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
20 Chewing on Their Leg for Business 07/13/08 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
21 The Power of Public Relations 04/28/08 The Bottom Line, California State Bar, Law Firm Practice Managment & Technology Section
22 The Publics of Law Firms 04/28/08 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
23 How Do You Know If Your Marketing Is Working? 03/05/08 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
24 More Effective Marketing in 2008: Five Actions for Greater Impact 02/10/08 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
25 Reprints and Eprints: Harnessing the Power of Third-Party Validation 12/03/07 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
26 ’Tis the Season to Be Marketing 11/10/07 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
27 What Does It Cost to Revamp a Website? 10/13/07 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
28 The ABC’s of Online Marketing 08/18/07 The Bottom Line, California State Bar, Law Firm Practice Managment & Technology Section
29 How to Get Your Lawyers Ranked on Lists 08/04/07 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
30 Marketing for the Rest of Us 07/12/07 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
31 What You Can Do With Marketing 06/17/07 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
32 In the Know: Establishing Expertise in Your Niche 05/13/07 Big Meeting, California State Bar, Small Firm & Solo Practitioner Section
33 5 Universal Laws of Marketing 03/16/07 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
34 Why Talk to Bar Associations? 01/10/07 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
35 Doing Things Differently... For Different Results 12/20/06 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
36 A Lawyer's Marketing Lexicon 12/10/06 The Bottom Line, California State Bar, Law Firm Practice Managment & Technology Section
37 Marketing Nut & Bolts: Logos & Firm Identity Systems 11/14/06 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
38 In a Word 10/16/06 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
39 Taking A Stand: Letting Your Markets Know Who You Are 08/15/06 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
40 Tracking Business Means More Efficient Marketing 07/12/06 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
41 Your Brand Is Your Promise: Attracting Business Through Strategic Marketing 01/12/06 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
42 Seven Deadly Marketing Mistakes to Avoid in Your Practice 01/04/06 The Bottom Line, California State Bar, Law Firm Practice Managment & Technology Section
43 Bringing Your Firm’s Marketing Strategy Back to Health 08/15/05 The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
44 Cybershowcase 03/08/05 Daily Journal Extra
45 Above the Noise 12/12/04 California CPA
46 Basic Training 08/06/04 Daily Journal Extra
47 Getting in Touch With Your Inner Hustler 08/06/04 Daily Journal Extra
48 On the Beach 07/12/04 Daily Journal Extra
49 Marketing Your Firm From the Inside Out 12/09/03 California CPA
50 Seller's Market 04/07/03 Daily Journal Extra
51 Talking Shop 02/24/03 Daily Journal Extra
52 Every Move a Company Makes May Send Marketing Messages 10/07/02 Los Angles Business Journal
53 In Other Words 09/20/02 Los Angles Daily Journal
54 Treat Trade Shows as More Than Just a Line of Exhibits 08/12/02 Los Angles Business Journal
55 Comfort Zone 08/05/02 Daily Journal Extra
56 Tracking Results 06/25/02 The Daily Journal
57 Effective Marketing Means More Than Advertising 02/04/02 Los Angles Business Journal
58 Proven Marketing Tactics Remain Most Effective Tools 12/17/01 Los Angles Business Journal
59 Taking Steps to Ensure Effective Professional Marketing 11/19/01 Los Angles Business Journal
60 All Companies Need to Have Detailed Business Plans 10/22/01 Los Angles Business Journal
61 Recession-Proof Your Marketing Plan 08/08/01 California CPA
62 Clear Objectives Enhance Success of Marketing Plans 08/06/01 Los Angles Business Journal
63 Publicity Payoff 04/23/01 California Law Business
64 Marketing To-Do List 03/14/01 Verdicts & Settlements
65 Marketing Myths Fall as Good Planning Yields Results 02/26/01 Los Angles Business Journal
66 KEEP YOUR RELATIONSHIP CAPITAL ROBUST: 12/20/00 Los Angles Business Journal
67 Getting the Most For Money Spent on Marketing Plans 10/11/00 Verdicts & Settlements
68 THERE’S GOLD IN YOUR DATABASE! 07/17/00 Los Angles Business Journal
69 Mixing Arsenal of Tactics Helps Hit Marketing Target 03/12/00 Los Angles Business Journal
70 Money Mentality 03/10/00 Verdicts & Settlements

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“As marketers, we’re particular about our own branding, so, when we needed a punchy direct mail campaign, we selected Berbay. They captured the essence of our business with a catch phrase that works brilliantly with the graphics. The result is a series of pieces that clients remember and that we are proud to have convey our message.”

Michelle Boggs
President
McKinley Marketing