Articles

1	No-cost and Low-cost Ways to Keep Marketing Despite the Economy	12/01/08	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
2	Communicating Your Distincitive Competency	10/01/08	DesignIntelligence
3	Exhibiting at Conferences and Trade Shows - Keys to Success Part 3	10/01/08	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
4	Exhibiting at Conferences and Trade Shows - Keys to Success Part 2	09/01/08	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
5	Lean Times, Tight Budgets	09/01/08	Big Meeting, California State Bar, Small Firm & Solo Practitioner Section
6	Exhibiting at Conferences and Trade Shows - Keys to Success Part 1	08/01/08	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
7	Chewing on Their Leg for Business	07/13/08	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
8	The Power of Public Relations	04/28/08	The Bottom Line, California State Bar, Law Firm Practice Managment & Technology Section
9	The Publics of Law Firms	04/28/08	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
10	How Do You Know If Your Marketing Is Working?	03/05/08	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
11	More Effective Marketing in 2008: Five Actions for Greater Impact	02/10/08	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
12	Reprints and Eprints: Harnessing the Power of Third-Party Validation	12/03/07	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
13	’Tis the Season to Be Marketing	11/10/07	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
14	What Does It Cost to Revamp a Website?	10/13/07	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
15	The ABC’s of Online Marketing	08/18/07	The Bottom Line, California State Bar, Law Firm Practice Managment & Technology Section
16	How to Get Your Lawyers Ranked on Lists	08/04/07	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
17	Marketing for the Rest of Us	07/12/07	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
18	What You Can Do With Marketing	06/17/07	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators
19	In the Know	05/13/07	Big Meeting, California State Bar, Small Firm & Solo Practitioner Section
20	5 Universal Laws of Marketing	03/16/07	The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators

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“As marketers, we’re particular about our own branding, so, when we needed a punchy direct mail campaign, we selected Berbay. They captured the essence of our business with a catch phrase that works brilliantly with the graphics. The result is a series of pieces that clients remember and that we are proud to have convey our message.”

Michelle Boggs
President
McKinley Marketing