Public Relations Programs

Why Public Relations? Here’s why:
  • You create VisiCredibility® -- Enhancing your visibility and reinforcing your credibility.
  • You create top-of-mind awareness.
  • You maintain awareness through leveraging/repurposing your material.

We work with you to develop a public relations program by:
  • Developing and placing articles authored by you.
  • Positioning you as an expert spokesperson with the media.
  • Developing press releases which showcase your successes.
  • Obtaining speaking engagements in front of your target audiences.
Critically, we leverage and repurpose the material by:
  • Turning talks into articles and vice versa.
  • Extending the “shelf life” of your material by developing reprints/eprints.
  • Using these materials to consistently communicate with your markets – posting on your website, distributing to your markets, incorporating into your marketing materials.
In short, working to get the most marketing mileage out of everything you do.




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Testimonials

“As marketers, we’re particular about our own branding, so, when we needed a punchy direct mail campaign, we selected Berbay. They captured the essence of our business with a catch phrase that works brilliantly with the graphics. The result is a series of pieces that clients remember and that we are proud to have convey our message.”

Michelle Boggs
President
McKinley Marketing