In-House Marketing Professional or Outside Marketing Consulting Firm?

You may be weighing the pros and cons of having an in-house marketing professional compared with an outside marketing consulting firm. Before you make a decision, consider the following:

The benefits Berbay brings:

  • You engage the brainpower, talent and dedication of senior strategists and hands-on implementers.
  • You retain the talent and resources of an entire marketing department.
  • You have access to our vetted resources –-designers, writers, etc. – along with marketing professionals who know the right person for each project.
  • You have a team with decades of experience marketing professional services firms.

On the other hand, when you rely on a marketing resource in-house, you benefit because:

  • The person devotes 100% of their efforts to the firm.
  • Your in-house resource has one “client” – the firm.
  • You retain the talent and resources of an entire marketing department.
  • Your resource is on-site.

There are also drawbacks relying on an in-house professional:

  • For the amount equivalent to Berbay’s annual professional fees, you’re likely hiring a professional with limited experience.
  • Limited professional experience means limited exposure to strategy, as well as the range of marketing tactics needed today: public relations, websites, online marketing, marketing materials, and more.
  • Limited professional experience means limited exposure to vetting and managing outside resources, e.g., designers, website developers, etc.
  • You only have access to the experience and talents of one person.

Something to consider: It does not have to be an either/or decision. We’ve provided many talented in-house marketing resources with outside marketing support. We’d be happy to discuss what’s right for your firm.

 

Marketing and Public Relations for Law Firms ♦ Financial Services
Real Estate ♦ Professional Services ♦ B-to-B




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Testimonials

"Berbay has been our marketing department for several years now. They have increased our visibility, enhanced our marketing material and website, and have helped us improve operational efficiencies that impact client satisfaction. They have made a significant difference in our business.”

Larry Rubenstein
President
LRA Property Management