In-House Marketing Professional or Outside Marketing Consulting Firm?

You may be weighing the pros and cons of having an in-house marketing professional compared with an outside marketing consulting firm. Before you make a decision, consider the following:

The benefits Berbay brings:

• You engage the brainpower, talent and dedication of senior strategists and hands-on implementers.
• You retain the talent and resources of an entire marketing department.
• You have access to our vetted resources –-designers, writers, etc. – along with marketing professionals who know the right person for each project.
• You have a team with decades of experience marketing professional services firms.

On the other hand, when you rely on a marketing resource in-house, you benefit because:

• The person devotes 100% of their efforts to the firm.
• Your in-house resource has one “client” – the firm.
• You retain the talent and resources of an entire marketing department.
• Your resource is on-site.

There are also drawbacks relying on an in-house professional:

• For the amount equivalent to Berbay’s annual professional fees, you’re likely hiring a professional with limited experience.
• Limited professional experience means limited exposure to strategy, as well as the range of marketing tactics needed today: public relations, websites, online marketing, marketing materials, and more.
• Limited professional experience means limited exposure to vetting and managing outside resources, e.g., designers, website developers, etc.
• You only have access to the experience and talents of one person.

Something to consider: It does not have to be an either/or decision. We’ve provided many talented in-house marketing resources with outside marketing support. We’d be happy to discuss what’s right for your firm.