Your financial services business deserves more business. Great marketing can make it happen.

Berbay Corp. is a marketing consultancy with extensive experience creating effective marketing and public relations programs for financial services firms and their practice groups. Since opening our doors in Los Angeles nearly two decades ago, our marketing and public relations specialists have developed and implemented business development programs for a wide range of financial services firms and practice areas including accounting, valuation, forensic accounting, tax assessment, investment banking, wealth management, and more. While we are based in Southern California, we put our marketing expertise to work for firms of all sizes throughout California and across the country.

We deliver a range of marketing and PR services to financial services firms including:

• Public relations programs to enhance your visibility and reinforce your credibility. These PR programs encompass positioning financial professionals as expert spokespeople with the media; obtaining speaking engagements; developing press releases; pitching stories to the media; placing bylined articles, exhibiting at conferences, and more.
• Websites to showcase your expertise and experience, success, and points of differentiation.
• Online marketing programs including search engine optimization (SEO), which increases the potential that prospective clients will find you when they search online for a financial services professional with your skills.
• Marketing materials as a tangible, memorable leave-behind.
• Direct mail/email programs to keep you in front of your target markets – other professionals, businesspeople, and consumers.
• Advertising campaigns which create and maintain awareness of your specific financial expertise.
• Submitting nominations for lists and rankings of leading practitioners in your specialty.
• Leveraging social media, which expands your reach in communicating your financial experience and expertise.

We base our marketing and public relations programs for financial services firms on the foundational element of a successful marketing program: a streamlined marketing plan that establishes a consensus on your firm’s marketing objectives, positioning, and communication points.

We have the professional experience and expertise to help you develop more of the kind of business you want.