Berbay Corp., a marketing and public relations firm specializing in working with professional service firms, welcomes Matt Aguirre to the marketing team as an assistant account manager. Mr. Aguirre has experience managing time sensitive projects and utilizing his coordination skills to streamline workflow.

“We are pleased to have Matt join our team,” said Sharon Berman, Principal at Berbay Corp. “His legal experience combined with his ability to manage dynamic projects will be an added value for our clients.”

Mr. Aguirre received his Juris Doctor from the University of Colorado School of Law and obtained his Bachelor of Science in Business Administration with an emphasis in marketing from San Diego State University. Previously, he worked for Initiative Legal Group APC as a junior staff attorney.

Berbay Corp., a marketing and public relations firm specializing in working with professional service firms, was a Virtual Sponsor of the 19^th Annual Law Firm Marketing Partner Forum held January 18-20, 2012 at the Turnberry Isle Resort in Miami, Florida presented by West Thomson Reuters. The Forum is the foremost event for marketing partners, managing partners, in- house counsel and senior-level marketing and business development professionals who want to sharpen their knowledge about the emerging trends shaping the legal business.

Industry leaders and corporate counsel discussed the critical issues posed by today’s legal business environment and what firms are doing to position themselves for success.

Berbay Corp. Account Manager Megan Braverman has been appointed as the co-chair of the Jewish Federation of Greater Los Angeles’ Ben-Gurion Society (BGS).

The BGS is a group of young leaders within the Jewish Federation of Greater Los Angeles, an organization that seeks to foster a thriving local Jewish community through civic engagement, helping care for those in need and working to ensure the Jewish future.

With her co-chair, Ms. Braverman will create a vision for the group, lead BGS executive committee meetings, plan group-sponsored events, participate in national leadership conferences and recruit and develop potential BGS members.

BUSINESS GROWTH DEPENDS ON MULTILEVEL MARKETING

By: Sharon Berman,
Published: Rain TodayDoes the term “multilevel marketing” conjure up images of people signing up their friends and relatives to sell cosmetics, jewelry, vitamins and household gear, with all the money flowing toward the top of a pyramid? If so, you will probably cringe if I suggest you become a multilevel marketer. But there is another definition of multilevel marketing that is much more relevant to professionals. It means marketing your services on multiple levels, concurrently in several realms.

Why is it necessary to do that? One reason is that marketing at multiple levels sustains your pipeline so you don’t run out of work. Because it can take a long time to convert a lead into a client, it’s important to keep prospects moving into and along the pipeline while you’re satisfying existing clients. A second reason for marketing at several levels is that marketing is a numbers game. Since an empty pipeline usually leads to panic-driven, poorly planned marketing efforts, it’s vital to generate leads continually to feed your pipeline. A third reason for marketing at multiple levels concurrently is that some business development projects take longer than others, and some are more important than others, but they all need to get done.

Continue reading Business Growth Depends on Multilevel Marketing.

Download a printable PDF of Business Growth Depends on Multilevel Marketing.

Recent Berbay Corp. Projects

Berbay works with professional services firms to increase their visibility, reinforce their credibility and generate leads. Our recent work includes:

• Producing videos for a personal injury and medical malpratice law firm’s website.
• Revamping a real estate firm’s website including rewriting copy and managing the redesign.
• Drafting nomination submissions for the upcoming Chambers & Partners California deadline at the end of June.
• Giving a presentation to a financial services organization on how to best use LinkedIn and other social media for business development.

Did You Know…

• Facebook is on the verge of becoming the largest display advertiser in the U.S. and will soon pass Yahoo.
• Text messaging usage is expected to decrease by 20 percent over the next two years.
• The New York Post blocked iPad users from their website in order to increase the newspaper’s paid iPad application.
• The average income of users on LinkedIn is $150,000; making it the ‘richest’ social network.
• 57 million adults read internet blogs.
• A new iPhone accessory measures and tracks blood pressure called Withings Blood Pressure Monitor.

Does Your Firm’s Website “Refresh” Need a Push

You know your firm’s website needs a refresh or update, but who has time? Even with the best of intentions, these projects get stalled.

Let us help you get it done. We will work with you to:

• Update and expand your current website copy to showcase your firm’s successes.
• Add depth to your website copy to optimize your search engine rankings.
• Review and enhance your website design and/or navigation.
• Oversee your approved changes and make sure they’re implemented.
• Manage a website redesign, if needed.
• Keep your website up-to-date going forward.

We can work with your website designer/programming team or we have a crackerjack team of our own. We also work with firms who have websites through FindLaw or Lexis Nexis.

If you’d like your website to fully reflect your firm’s expertise and experience, please contact us at berman@berbay.com or 310/405-7345 today.

About Berbay Corp.

Berbay Corp. is a marketing and public relations firm specializing in working with professional service providers including law firms, real estate, finance, accounting and other professional services businesses. We’re marketing and public relations specialists who take marketing “hows?” and turn them into “wow!” results.

Please visit www.berbay.com to read more about marketing your professional services. If you’d like more information about any of our marketing and public relations services, please call (310) 405-7345 or email berman@berbay.com.

Berbay Corp | 2001 S. Barrington Ave | Suite 305 | Los Angeles | CA | 90025 | www.berbay.com