How Different Generations Consume News and the Impact on Marketing Strategies
Americans have a strong appetite for news consumption, but how and when how they get their news varies greatly across…
Americans have a strong appetite for news consumption, but how and when how they get their news varies greatly across…
In a professional service firm’s marketing toolbox, public relations is a Swiss Army knife. Not only can public relations be…
There is a sense of doom in the media industry as outlets such as CNN, BuzzFeed, Gannett and VICE announce…
Want Media Coverage? Here’s How to Get It A recent survey revealed that journalists only respond to about 3% of…
Nearly every law firm has been there. You sent a press release to the media announcing a new partner or…
Before we dive into how to execute a successful press conference, it’s important to address what a press conference is…
Legal directories came onto the scene about 30 years ago as a sort of Yellow Pages for lawyers and law…
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is:…
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire,…
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