Professional Services Marketing

Marketing Tasks to Do on a Slow Day
April 25, 2017
Most of time we are swamped, so any time we have a slow day it’s a welcome relief. It can feel a bit odd, though, when you get to the office and the...
Notes from the PRSA Western District Conference
April 18, 2017
This year’s Public Relations Society of America (PRSA) Western District Conference, held in Riverside, CA, covered a number of emerging issues in pu...
10 Quick and Timeless Digital Marketing Tips
April 11, 2017
Let’s face it: creating and maintaining an effective digital marketing strategy is hard. It’s mostly because the digital landscape is always chang...
Four Essential Steps to Creating a Commercial Real Estate PR Strategy
April 3, 2017
When done well, public relations has an exponentially positive impact on commercial real estate firms. PR is extremely cost effective, and it’s ofte...
Does Your Office Have More Generalists or Specialists?
March 27, 2017
You’ve probably heard of “generalists” and “specialists,” and you might have a sense of what each of those types of employees do. But what e...
Berbay Visits the Gamble House
March 24, 2017
As a part of our Cultural Camaraderie program, the Berbay team was fortunate to take a tour of the famous Gamble House. The three-story home in Pasade...
Increase Your Marketing Power with SMART Goals
March 10, 2017
In the business world, it’s not uncommon to hear people speak about the importance of setting SMART goals. The phrase was coined more than 30 year...
Media Training: Interacting with Media
March 6, 2017
Journalists are always looking for experts to contribute to their stories. The key to being called upon regularly is approachability and availabilit...
Not Sure What Your PR Team Does? Here Are Five Things to Know
March 1, 2017
According to the Public Relations Society of America, the official definition of public relations is, “a strategic communications process that bui...
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