Professional Services Marketing

Increase Your Marketing Power with SMART Goals
March 10, 2017
In the business world, it’s not uncommon to hear people speak about the importance of setting SMART goals. The phrase was coined more than 30 year...
Media Training: Interacting with Media
March 6, 2017
Journalists are always looking for experts to contribute to their stories. The key to being called upon regularly is approachability and availabilit...
Not Sure What Your PR Team Does? Here Are Five Things to Know
March 1, 2017
According to the Public Relations Society of America, the official definition of public relations is, “a strategic communications process that bui...
Don’t Discount the Power of Door-to-Door Sales
November 23, 2016
There’s no question that online sales have exploded. Last year, 244 million people made an online purchase, and that number is expected to reach 270...
Know Your Place: Why Positioning is the Key to Success
November 16, 2016
Why is it that two firms – whether it’s law, real estate or financial firms – operating in the same city and focusing on the same practice area ...
Challenges of Business Development in the Legal Landscape
October 31, 2016
Most law firms know that business development is necessary for a strong bottom line. However, many lack the tools or plan to set it in motion. Many in...
Are You of the Same Opinion as Managing Partners on the Permanency of Important Trends?
October 28, 2016
The 3 Geeks and a Law Blog article, “Managing Partners on Change: Clients Don’t Ask, Partners Resist,” shared data from the 2016 Altman Weil MP ...
Five Essential Tips for Getting the Most Out of Your Online Profiles
October 10, 2016
If you’ve ever Googled your firm, you’ve probably seen it listed on a number of directories and review websites like Yelp, Super Lawyers, AVVO and...
5 Things Financial Institutions Need to Know to Reduce Risk when Using Social Media
June 21, 2016
If you work for a financial institution, you’re very familiar with regulations that affect every aspect of your business. Social media is no differe...
Berbay Marketing & PR
2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025
(310) 914-4200 Fax: (310)-914-4201 • info@berbay.com


© Berbay Marketing & Public Relations 2017 All Rights Reserved.