Practice Tips

Los Angeles’ New Media Reporters – PRSA Panel Recap
May 23, 2017
I recently attended the Public Relations Society of America’s (PRSA) Breakfast with Los Angeles’ New Media Reporters, including a panel of journal...
The Dos and Don’ts of Marketing Your Firm Through Speaking Engagements
May 9, 2017
Speaking at a conference, CLE event or workshop is a great marketing opportunity—as long as you know how to take advantage of it. According to Hire ...
Does Your Office Have More Generalists or Specialists?
March 27, 2017
You’ve probably heard of “generalists” and “specialists,” and you might have a sense of what each of those types of employees do. But what e...
Dos and Don’ts to Create an Authentic Law Firm Twitter Account
March 13, 2017
Law firm Twitter accounts often suffer from one major issue: they’re downright stale. That’s not a knock on the people who manage the; making th...
Increase Your Marketing Power with SMART Goals
March 10, 2017
In the business world, it’s not uncommon to hear people speak about the importance of setting SMART goals. The phrase was coined more than 30 year...
Five Essential Tools to Get Your Content in Front of the Right Audience
February 25, 2017
Getting the right message across to the right people at the right time takes a certain amount of skill. And mastering that skill is particularly imp...
Is Your Law Firm Ready for 2017? What You Need to Know from Attorney at Work’s Annual Hot List
January 13, 2017
Attorney at Work has published its 28th annual list of trends in the legal profession, and it covers everything from law firm marketing and practice a...
Tech Innovations That Will Change the Legal Industry
January 6, 2017
The year 2016 was many things, but you can’t argue that it wasn’t important, especially in the area of technology. For better or worse, many of th...
Berbay Practices Mindful Wellness
December 17, 2016
More than 8 in 10 employed Americans are stressed out by at least one thing about their jobs. Although this statistic may surprise you, luckily there ...
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