Marketing

Dos and Don’ts to Create an Authentic Law Firm Twitter Account
March 13, 2017
Law firm Twitter accounts often suffer from one major issue: they’re downright stale. That’s not a knock on the people who manage the; making th...
Increase Your Marketing Power with SMART Goals
March 10, 2017
In the business world, it’s not uncommon to hear people speak about the importance of setting SMART goals. The phrase was coined more than 30 year...
Is Your Firm Making These Twitter Mistakes?
February 23, 2017
You don’t have to look very hard to find terrible Twitter accounts. The signs of a bad account are easy to spot: hashtags on every other word, rob...
Five Social Media Improvements You Can Make Right Now
January 31, 2017
  Managing social media accounts can be a full-time job, but many law firms don’t have the staff or time to keep their profiles up-to-date a...
The Building Blocks of a Business
January 11, 2017
At a recent Turnaround Management Association (TMA) Breakfast Leadership Series event, Richard G. Reinis, the CEO and General Counsel of Krispy Kreme...
4 Tips for Managing Your Marketing Time
December 13, 2016
From drafting articles to updating websites to hosting webinars, marketing can seem like an overwhelming task. Particularly for professionals with bil...
Build Connections and Move Prospect Relationships Along
December 6, 2016
Building relationships and connections takes time. Many lawyers, CPAs and other professionals are unrealistic about how quickly they can win new or ad...
Don’t Discount the Power of Door-to-Door Sales
November 23, 2016
There’s no question that online sales have exploded. Last year, 244 million people made an online purchase, and that number is expected to reach 270...
Know Your Place: Why Positioning is the Key to Success
November 16, 2016
Why is it that two firms – whether it’s law, real estate or financial firms – operating in the same city and focusing on the same practice area ...
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