Marketing Archives

Five Social Media Improvements You Can Make Right Now

Managing social media accounts can be a full-time job, but many law firms don’t have the staff or time to keep their profiles up-to-date and engaging. Thinking up ideas for social media content seems simple if you’ve never managed a business account. But once you’re staring at a blank Facebook profile with no idea what to post, it quickly becomes apparent how time-consuming it can be. Thankfully, on social media, doing something is better than doing nothing at all. The important thing is that you just start somewhere. You can always improve as you go; small changes can make a big … Continue Reading

Posted in Law Firm Marketing, Law Firm Websites, Marketing, Social Media |

The Building Blocks of a Business

At a recent Turnaround Management Association (TMA) Breakfast Leadership Series event, Richard G. Reinis, the CEO and General Counsel of Krispy Kreme’s parent company, shared his first-hand experiences. He spoke about his involvement in the planning, fundraising, staffing and marketing of a start-up business that grew into the largest Krispy Kreme franchise in the country, and which survived a significant reduction. Read on for a few of our takeaways on building, staffing and marketing a successful business. Articulate your vision. Clearly defining your overall mission for your business is vital; it will affect every aspect of your company from the … Continue Reading

Posted in Advertising, Branding, Business Development, Marketing |

4 Tips for Managing Your Marketing Time

From drafting articles to updating websites to hosting webinars, marketing can seem like an overwhelming task. Particularly for professionals with billable hours, it’s easy to push these items to the back burner. With both current and future business equally important, how does one find the right balance? Time management is critical in ensuring that your current clients are taken care of, all while increasing your visibility to potential clients. Below are four tips to better marketing time management. Mark it on your calendar Just like you would a client meeting, schedule a meeting with marketing. Start by blocking off an … Continue Reading

Posted in Marketing, Practice Tips |

Build Connections and Move Prospect Relationships Along

Building relationships and connections takes time. Many lawyers, CPAs and other professionals are unrealistic about how quickly they can win new or additional business from prospects. It’s really a step-by-step process and every communication with a prospect or client is a touch point to move that relationship along. Sally J. Schmidt, in her article, “Building Relationships with Contacts,” shares some creative and valuable examples of creating relationships and winning business: • When you meet someone who works at a company that could be a good source of business, set up a Google alert on that person as well as the … Continue Reading

Posted in Business Development, Client Communication, Marketing, Networking |

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