Marketing

Berbay Visits the Natural History Museum
May 26, 2017
As a part of our Cultural Camaraderie program, the Berbay team took a trip to the Natural History Museum in Downtown Los Angeles, and even got a behin...
Why Virtual Reality Is the Real Estate Marketing Tactic You Should Pay Attention To
May 18, 2017
Tech insiders are calling virtual reality (VR) the hottest innovation of the decade, and there’s no question that it has the potential to change how...
The Dos and Don’ts of Marketing Your Firm Through Speaking Engagements
May 9, 2017
Speaking at a conference, CLE event or workshop is a great marketing opportunity—as long as you know how to take advantage of it. According to Hire ...
Customer Satisfaction
May 2, 2017
You know how a bad customer service experience can put you in a really bad mood?  Well, I recently had two really pleasant experiences while shopping...
Online Client Research Isn’t Going Away Anytime Soon
April 14, 2017
This year’s U.S. Consumer Legal Needs Survey has just been released, and the results are hardly surprising. Like virtually every other legal industr...
10 Quick and Timeless Digital Marketing Tips
April 11, 2017
Let’s face it: creating and maintaining an effective digital marketing strategy is hard. It’s mostly because the digital landscape is always chang...
Dos and Don’ts to Create an Authentic Law Firm Twitter Account
March 13, 2017
Law firm Twitter accounts often suffer from one major issue: they’re downright stale. That’s not a knock on the people who manage the; making th...
Increase Your Marketing Power with SMART Goals
March 10, 2017
In the business world, it’s not uncommon to hear people speak about the importance of setting SMART goals. The phrase was coined more than 30 year...
Is Your Firm Making These Twitter Mistakes?
February 23, 2017
You don’t have to look very hard to find terrible Twitter accounts. The signs of a bad account are easy to spot: hashtags on every other word, rob...
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