Marketing

Online Client Research Isn’t Going Away Anytime Soon
April 14, 2017
This year’s U.S. Consumer Legal Needs Survey has just been released, and the results are hardly surprising. Like virtually every other legal industr...
10 Quick and Timeless Digital Marketing Tips
April 11, 2017
Let’s face it: creating and maintaining an effective digital marketing strategy is hard. It’s mostly because the digital landscape is always chang...
Dos and Don’ts to Create an Authentic Law Firm Twitter Account
March 13, 2017
Law firm Twitter accounts often suffer from one major issue: they’re downright stale. That’s not a knock on the people who manage the; making th...
Increase Your Marketing Power with SMART Goals
March 10, 2017
In the business world, it’s not uncommon to hear people speak about the importance of setting SMART goals. The phrase was coined more than 30 year...
Is Your Firm Making These Twitter Mistakes?
February 23, 2017
You don’t have to look very hard to find terrible Twitter accounts. The signs of a bad account are easy to spot: hashtags on every other word, rob...
Five Social Media Improvements You Can Make Right Now
January 31, 2017
  Managing social media accounts can be a full-time job, but many law firms don’t have the staff or time to keep their profiles up-to-date a...
The Building Blocks of a Business
January 11, 2017
At a recent Turnaround Management Association (TMA) Breakfast Leadership Series event, Richard G. Reinis, the CEO and General Counsel of Krispy Kreme...
4 Tips for Managing Your Marketing Time
December 13, 2016
From drafting articles to updating websites to hosting webinars, marketing can seem like an overwhelming task. Particularly for professionals with bil...
Build Connections and Move Prospect Relationships Along
December 6, 2016
Building relationships and connections takes time. Many lawyers, CPAs and other professionals are unrealistic about how quickly they can win new or ad...
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