BUSINESS GROWTH DEPENDS ON MULTILEVEL MARKETING By: Sharon Berman, Published: Rain TodayDoes the term “multilevel marketing” conjure up images of people signing up their friends and relatives to sell cosmetics, jewelry, vitamins and household gear, with all the money flowing toward the top of a pyramid? If so, you will probably cringe if I suggest Continue Reading...
2011 – Issue 01: Where to Put Your Marketing Dollars Now
In this issue: Where to Put Your Marketing Dollars Now What to Write About Now: Developing Article Topics Recent Berbay Corp. Projects Berbay Exhibits at GLA-ALA Employment Law Forum Recent Berbay Corp. Projects – Facilitated 2011 marketing strategy meeting for professional services firm. – Developed innovative direct mail piece for a law firm. – Obtained Continue Reading...
2010 – Issue 05: How to Use Video to Get Up Front and Personal With Your Prospects
In this issue: How to Use Video to Get Up Front and Personal With Your Prospects The Care and Feeding of In-House Counsel Berbay Corp. Presented With 2010 Award of Excellence by PRSA-LA The Care and Feeding of In-House Counsel Read our series of blog posts recapping the advice of in-house IP counsel as told Continue Reading...
2010 – Issue 04: How to Create the Best Conference Exhibit, Part 2
In this issue: How to Create the Best Conference Exhibit, Part 2 ABA Technology Survey on Lawyer Websites Berbay Corp. Adds Account Manager Professional Services Firms Increasingly Turn to Online Marketing and Social Media ABA Technology Survey on Lawyer Websites Recently, the American Bar Association released the 2010 Legal Technology Survey Report, which examines legal Continue Reading...
2010 – Issue 03: How to Create the Best Conference Exhibit
In this issue: How to Create the Best Conference Exhibit Berbay Corp. Presents Encore Session on Social Networking to Cal Society of CPAs Facebook Can Be a Great Marketing Tool How to Make LinkedIn, Facebook and Twitter Work for Your Firm What We Can Do for You Now Berbay Corp. to Present Encore Session on Continue Reading...
2010 – Issue 02: Business Development: The Perfect Recipe for Making Rain
In this issue: Business Development: The Perfect Recipe for Making Rain Marketing Checklist Facebook Can Be a Great Marketing Tool Top M&A Advisors Expect to See an Uptick in Deal Activity Marketing Checklist Start planning now if you want to maximize the results you get from your marketing for the rest of the year in Continue Reading...
2010 – Issue 01: Make Sure Your Marketing Campaign Isn’t a Flop
In this issue: Make Sure Your Marketing Campaign Isn’t a Flop Thomson Reuters Purchases Super Lawyers 2010 Crocker Symposium Berbay Corp. Exhibits at GLA- and OC-ALA Thomson Reuters Purchases Super Lawyers Thomson Reuters has bought the attorney rating system Super Lawyers (superlawyers.com). Minnesota Law & Politics, the publication that gave birth to Super Lawyers, was Continue Reading...
2009 – Issue 05: Competing with a Larger Firm
In this issue: Competing with a Larger Firm: How the web levels the playing field Marketplace Trends Social Media for Your Firm Berbay Corp. Launches Marketing Blog. Marketplace Trends For the first time in three years, controlling spending on outside counsel has returned as the top priority for in-house counsel, topping compliance concerns: 2009 ACC/Serengeti Continue Reading...
2009 – Issue 04: Site Unseen
In this issue: 2009-04 September 2009 Berbay Corp. provides the Marketing Spotlight E-Newsletter as an update on trends in professional services marketing. We hope you find this information useful; however, if you’d like to be removed from the distribution, please click on the SafeUnsubscribe link at the bottom of the e-mail. SITE UNSEEN: WHY Continue Reading...
2009 – Issue 03: Systemize Your Marketing
In this issue: 2009-03 July 2009 Berbay Corp. provides the Marketing Spotlight E-Newsletter as an update on trends in professional services marketing. We hope you find this information useful; however if you’d like to be removed from the distribution, please click on the SafeUnsubscribe link at the bottom of the e-mail. SYSTEMIZE YOUR MARKETING With Continue Reading...