Industry Real Estate Client: International Real Estate Development Company Challenge: Develop sales manuals for luxury resort in Mexico. Our Work: Through on-site interviews with sales professionals in Mexico, we identified key selling points and buyer values. We drafted sales reference manuals to be used at the resort, as well as by real estate and travel Continue Reading...
Property Management Company
Industry Real Estate Client: Property Management Company Challenge: Update website to better showcase long-term experience. Our Work: We interviewed clients for testimonials; evaluated directories/listings and recommended participation; project managed site development, drafted copy, and created strategy to introduce site and generate leads. Value: The firm received value from the following: Showcased expertise – Enhanced site Continue Reading...
Managing Broker-Dealer – Securitized Tenant-in-Common
Industry Financial Services/Real Estate Client: Managing Broker-Dealer – Securitized Tenant-in-Common Challenge: Expanding top-of-mind awareness and name recognition of financial services. Our Work: We attracted media attention with enticing article and story ideas; placed bylined articles; positioned firm management as expert spokespeople; obtained high profile speaking engagements; and, secured relevant rankings. Value: The firm reaped benefits Continue Reading...