Industry Legal Services: Law Firm Client: Real Estate Law Firm Challenge: Level the playing field by getting attorneys and the firm on the same rankings and lists as its larger competitiors. Our Work: This boutique real estate firm represented clients in high profile deals at a level on par with big firm competitors.  We identified Continue Reading...

Industry Legal Services: Law Firm Client: West Coast offices of an international New York-based law firm. Challenge: Increase visibility in Southern California’s legal and business markets. Our Work: We worked with specific law firm practice groups on an on-going basis to implement marketing plans; attracted media attention though intriguing articles and story ideas; positioned the Continue Reading...

Industry Legal Services: Law Firm Client: International Law Firm – Practice Group Challenge: Increase attendance at in-house seminar Our Work: The Practice Group held a regular in-house seminar for clients and prospective clients. Their goal for an upcoming seminar was to increase attendance. We worked with their team to develop and implement a program focusing Continue Reading...

Industry Legal Services Client: Administrative Staffing for Law Firms Challenge: Consistently communicate with targets through a year-long direct mail campaign. Our Work: For two years running, we developed direct mail campaigns which broke through the clutter because of their size, shape or and/or graphics. Value: The firm received value from the following: Differentiation – Classy, Continue Reading...

Industry Legal Services: Law Firm Client: Boutique Law Firm Challenge: Create new marketing material to better communicate the law firm’s expertise, experience and success. Our Work: We project managed development of a suite of marketing material including drafting copy and directing the creative team. Value: The law firm received value from: Showcased expertise – Elegant, Continue Reading...

Industry Legal Services: Law Firm Client: Plaintiffs Firm Challenge: Update law firm website and showcase the lawyers’ decades-long track record of success. Our Work: We reviewed the law firm’s history and identified noteworthy successes; drafted case studies; interviewed clients for testimonials; directed the creative team; and developed the strategy to introduce the site. Value: The Continue Reading...