Industry B2B: Education Client: Community College Challenge: Creating awareness of business training programs available to the business community. Our Work: We developed a strategic marketing plan based on competitive analysis, surveys and interviews. Value: The College received value from the following: Increased focus – The research more clearly defined the target market parameters, so that Continue Reading...

Industry B2B: Manufacturing Client: Manufacturing Company Challenge: Determining how to communicate key messages to employees. Our Work: The plant wanted to communicate the message of safety and quality to employees, but was stymied as to how to best get the messages across. We conducted market research including focus groups and surveys with plant employees on Continue Reading...

Industry B2B: Staffing Client: Interim Marketing Staffing Challenge: Develop an annual direct mail campaign as unique as Berbay’s. Our Work: We project managed, developed concepts and oversaw the creative team for this four-piece direct mail campaign. Value: The firm received value from the following: Differentiation – Elegant, yet attention-getting direct mail pieces broke through the Continue Reading...

Industry B2B: Staffing Client: Staffing for Manufacturers Challenge: Create a marketing piece that clearly explained services and benefits. Our Work: We project managed, drafted copy, and oversaw the creative aspects of a unique brochure. Value: The firm received value from the following: Showcased expertise – An elegant, yet attention-getting brochure differentiated the firm, and clearly Continue Reading...

Industry Legal Services: Law Firm Client: Legal Staffing Firm Challenge: Consistently communicate with targets through a year-long direct mail campaign. Our Work: We developed direct mail campaigns which broke through the clutter because of their message, size, shape or and/or graphics. Value: The firm received value from the following: Differentiation – Elegant, yet attention-getting direct Continue Reading...