Business-To-Business And Other

Business-to-business marketers and those marketing a professional service face a spectrum of unique considerations, whether it’s the challenge of promoting an intangible service, or that of maneuvering through complex distribution channels. Berbay Corp. has extensive experience working with B2B marketers and those marketing a professional service. We are experts at developing and implementing effective strategies and public relations initiatives for businesses and firms of all sizes across a range of industries. We provide strategic marketing planning, website development and enhancement, online marketing such as search engine optimization and pay-per-click advertising, direct mail and email campaigns, marketing materials design and submissions for nominations and rankings.

In addition, our public relations services encompass positioning business owners and professionals as expert spokespeople with the media, placing and writing bylined articles, developing press releases and media pitches to showcase business successes, obtaining speaking engagements and maximizing the returns from participation at trade shows and conferences.

As fellow professional service providers and B2B marketers, we know how to advocate on your behalf. You can count on us to:

Increase and sustain your visibility so that prospective clients and customers gain awareness of your offerings, experience and expertise.
Reinforce your credibility so that you and your business are viewed as the experts in your discipline.
Create top-of-mind awareness so that prospective clients, customers and referral sources think of you first.
Generate additional leads and referrals from qualified prospects.

The case studies below summarize the results we’ve achieved for professional services firms and businesses marketing to other businesses. Please click for more information on what we can do for you.

Industry:	B2B: Education
Client:	Community College
Challenge:	Creating awareness of business training programs available to the business community.
Our Work:	We developed a strategic marketing plan based on competitive analysis, surveys and interviews.
Our client benefited from:	Increased focus – The research more clearly defined the target market parameters, so that it could avoid inefficiencies and pinpoint where its marketing dollars should go. Understanding of buyer values – The research showed what criteria were of most importance to businesses in selecting a training program. Higher ROI – The College had a marketing plan, including a competitive analysis, clear communication points, tactical plan and budget, making its return on marketing investment go farther.

Industry:	B2B: Manufacturing
Client:	Manufacturing Company
Challenge:	Determining how to communicate key messages to employees.
Our Work:	The plant wanted to communicate the messages of safety and quality to employees, but was stymied as to how to best get the messages across. We conducted market research including focus groups and surveys with plant employees on all shifts, as well as management, to pinpoint their perception of these concepts, and where and how they would be most receptive to these messages.
Our client benefited from:	Enhanced communication – Management was more targeted in how and where to deliver its messages. Cost efficiencies – Effectively communicating the messages of safety and quality had the potential to decrease accidents and downtime. Team building – The process itself demonstrated that management was genuinely interested in employees’ beliefs, perceptions and wants, leading to a positive impact on the management/employee relationship.

Industry:	B2B: Staffing
Client:	Interim Marketing Staffing
Challenge:	Developing an annual direct mail campaign as unique as Berbay’s.
Our Work:	We project managed, developed concepts and oversaw the creative team for this four-piece direct mail campaign.
Our client benefited from:	Differentiation – Elegant, yet attention-getting direct mail pieces broke through the clutter and differentiated the firm. Top-of-mind awareness – Quarterly mailings maintained top-of-mind awareness. Reinforced messaging – Also used as “leave-behinds,” the brochure legitimized the company and reinforced its messaging.

Industry:	B2B: Staffing
Client:	Staffing for Manufacturers
Challenge:	Creating a marketing piece that clearly explained services and benefits.
Our Work:	We project managed, drafted copy, and oversaw the creative aspects of a unique brochure.
Our client benefited from:	Showcased expertise – An elegant, yet attention-getting brochure differentiated the firm, and clearly explained their services. Reinforced messaging – Used as a “leave-behind,” the brochure legitimized the company and reinforced its messaging.

Industry:	Legal Services: Law Firm
Client:	Legal Staffing Firm
Challenge:	Consistently communicating with targets through a year-long direct mail campaign.
Our Work:	We developed direct mail campaigns which broke through the clutter because of their message, size, shape and/or graphics.
Our client benefited from:	Differentiation – Elegant, yet attention-getting direct mail pieces differentiated the firm. Top-of-mind awareness – Quarterly mailings maintained top-of-mind awareness. Reinforced messaging – Also used as “leave-behinds,” the brochure legitimized the company and reinforced its messaging.