Marketing for Business-to-Business and Other Professional Services Firms
Your business deserves more business. Great marketing can make it happen.
Berbay Corp. specializes in developing and implementing marketing and public relations programs for a range of business-to-business clients and professional service firms in a variety of industries. From master franchisers and manufacturers to consulting and staffing firms, we help strategize and facilitate effective marketing plans to expand your company’s book of business. Berbay helps you differentiate yourself from the competition through creative marketing approaches, tenacious follow-up, and top-of-mind awareness.
We deliver a range of marketing and PR services to professional service firms and business-to-business clients including:
- Public relations programs to enhance your business’ visibility and reinforce your credibility. These PR programs encompass positioning your professionals or management as experts spokespeople with the media; obtaining speaking engagements; developing press releases; pitching stories to the media; placing bylined articles; exhibiting at conferences, and more.
- Websites to showcase your firm’s experience and expertise or the benefits of your business product and points of differentiation.
- Online marketing programs including search engine optimization (SEO) to increase the potential that prospective clients and customers searching online will find you.
- Marketing materials that will make people remember you.
- Direct mail/email programs to keep you in front of your target markets.
- Advertising campaigns which create and maintain awareness of your specific expertise, or your product and its benefits.
- Social media campaigns to enhance your reach in communicating with your target markets.
We base our marketing and public relations programs for professional service firms and businesses marketing to other businesses on the foundational element of a successful marketing program: a streamlined marketing plan that establishes a consensus on your firm’s marketing objectives, positioning, and communication points.
We have the professional experience and know-how to help you develop more of the kind of business you want.
Click to read examples of marketing and public relations successes we’ve achieved for business-to-business firms.
Click on this link to find out how we differ from other marketing and public relations firms.
Contact us to find out how we can put our comprehensive marketing and public relations programs, creativity, and skills to work for you.
