Marketing For Architecture, Engineering And Construction Firms
Berbay Corp. is a marketing and public relations firm that develops and implements effective marketing and public relations programs for architecture, engineering, and construction firms.Since opening our doors in Los Angeles nearly two decades ago, our marketing and public relations specialists have created and put into action programs for A/E/C firms of all sizes and across a range of fields, including residential and commercial architecture, construction management, design, engineering, and more. While we are based in Southern California, we work with A/E/C firms throughout California and across the country.The array of professional services marketing and PR services we provide to A/E/C professionals and their firms includes:
- Public relations – We work with you to get your professionals quoted in the press as experts, obtain speaking engagements, identify newsworthy firm events and secure media coverage for these successes, get articles authored by your professionals printed in relevant publications, and exhibit at conferences. Harnessing the power of validation by an objective third party—like the media or a conference organizer—our public relations programs increase your firm’s visibility and strengthen its credibility.
- Website development – Berbay can redesign your firm’s existing website or build a completely new site. In collaboration with you, we determine what the site will look like and what its content will be, coordinate the work of web designers and copywriters on your behalf, and regularly update the completed site with new content (e.g., blog posts, videos, podcasts). In today’s world, the first impression of your firm a potential client gets is usually of your website; an attractive, easy-to-use site properly showcases your architecture, related expertise and experience, and differentiating features.
- Online marketing – We find out which terms people are using to search online for A/E/C services like yours and utilize online-marketing techniques-such as search engine optimization (SEO) and pay-per-click (PPC) campaigns-to increase the chances that these people will find your firm’s site.
- Marketing materials – Berbay determines what marketing materials (i.e., brochures, one-sheets) your firm needs, comes up with the materials’ design and content, and oversees designers and copywriters for you—all with the goal of creating for your firm visually striking and informative materials that will serve as tangible reminders to your clients of your firm’s expertise.
- Direct mail/email campaigns – We help you carry out direct mail/email campaigns, from developing the piece you want to send to deciding whom you should send it to and when you should send it to measuring the mailing’s results. Direct mail/email campaigns keep your firm consistently in front of your target markets-other professionals, businesspeople, and consumers.
- Nominations and rankings – We get your professionals into top rankings in your discipline. After consulting you to identify lists to target, we research submission deadlines and selection criteria, draft compelling nominations and advocate for your professionals among decision-makers. Being included in AEC rankings enhances your firm’s credibility and gives you a competitive edge.
- Social media/Blogs – Berbay develops LinkedIn and/or Facebook profiles for your firm as needed and keep these profiles up-to-date by creating and posting relevant materials regularly. Social media let your firm expand its reach in communicating your financial services experience and expertise. Berbay will also evaluate the role of blogs in your marketing program, then launch and draft regular blog posts.
All our A/E/C marketing services have one aim: generate leads from qualified prospective clients for your firm. We can help you develop more of the kind of business you want.
Find out how we differ from other marketing and public relations firms.