A/E/C Case Studies

Architecture, engineering and construction professionals focus on building sturdy yet adaptable structures on a firm foundation. At Berbay Corp., we view marketing and public relations for A/E/C firms in a similar light. We work with firms of all sizes to build effective marketing and public relations campaigns on a solid foundation.We provide strategic marketing planning, website development and enhancement, online marketing such as search engine optimization and pay-per-click advertising, direct mail and email campaigns, marketing materials design and submissions for nominations and rankings.In addition, our public relations services encompass positioning A/E/C professionals as expert spokespeople with the media, placing and writing bylined articles, developing press releases and media pitches, obtaining speaking engagements and maximizing the returns from participation at trade shows and conferences.

Above all, we build with the aim of:

  • Increasing your visibility so that prospective clients are aware of your experience and expertise.
  • Reinforcing your credibility so that you are seen as the experts in your discipline.
  • Creating top-of-mind awareness among prospective clients and referral sources so that they think of you first.
  • Generating new leads and referrals from qualified prospects.

The case studies below summarize the results we’ve achieved for A/E/C firms. Click here for more information on what we can do for you.

 

Client: Specialized Civil Engineering Firm
Challenge: Increase visibility of firm’s successes
Our Work: We obtained media attention with intriguing article and story ideas, positioned firm management as attractive material for profiles and secured relevant rankings.
Our client benefited from:
  • Enhanced visibility – A steady stream of articles, interviews and profiles, increased the firm’s visibility and reinforced its key-player status in its specialized area of work.
  • Reinforced credibility – Third-party validation resulting from speaking and media attention emphasized credibility and top-market positioning in the engineering arena.
  • Leveraging – Using marketing material as communication vehicles, e.g., distributing reprints/eprints, posting on website, etc., extended visibility as well as the “shelf life” of marketing investment.

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