Does Your Office Have More Generalists or Specialists?
You’ve probably heard of “generalists” and “specialists,” and you might have a sense of what each of those types of employees do. But what exactly are the differences between them? What roles do they excel in? And which one should you have more of at your firm? Generalists are the people you can count on […]
Berbay Visits the Gamble House
As a part of our Cultural Camaraderie program, the Berbay team was fortunate to take a tour of the famous Gamble House. The three-story home in Pasadena, California was originally intended as a winter residence for Mary and David Gamble of Procter & Gamble. After buying the lot in June 1907, the Gambles commissioned architects […]
Influencer Marketing – What It Is and Dos and Don’ts
Influencer marketing is a great way to reach a captive audience and leverage the trust that influencers instill in their followers. Wait…what? Influencer marketing? I digress. Influencer marketing is a buzzword in our industry to describe a form of marketing which is focused on key individuals to drive your brand’s message to the larger market. […]
Dos and Don’ts to Create an Authentic Law Firm Twitter Account
Law firm Twitter accounts often suffer from one major issue: they’re downright stale. That’s not a knock on the people who manage them; making the law sound exciting on social media takes a lot of time and practice, because there’s a fine line between sounding professional and sounding boring. And while it’s important to have […]
Increase Your Marketing Power with SMART Goals
In the business world, it’s not uncommon to hear people speak about the importance of setting SMART goals. The phrase was coined more than 30 years ago, but it’s no wonder why people continue to use it as a guide today; it’s a great tool for creating objectives that you can actually accomplish. The problem […]
Media Training: Interacting with Media
Journalists are always looking for experts to contribute to their stories. The key to being called upon regularly is approachability and availability. Getting your name in the media isn’t rocket science, but leveraging every opportunity takes strategy and preparation. Most professionals crave media opportunities but clam up when it’s their time to shine. An attorney […]
Not Sure What Your PR Team Does? Here Are Five Things to Know
According to the Public Relations Society of America, the official definition of public relations is, “a strategic communications process that builds mutually beneficial relationships between organizations and their publics”. If that doesn’t mean much to you, you’re not alone. PR professionals often joke that we have no idea how to explain what we do to […]