Five Essential Tips for Getting the Most Out of Your Online Profiles
If you’ve ever Googled your firm, you’ve probably seen it listed on a number of directories and review websites like Yelp, Super Lawyers, AVVO and others. Perhaps some of your information is incomplete or incorrect. Or, maybe you expected to see your name, only to discover that your firm wasn’t listed at all. These issues […]
Pokémon Go and the Gamification of Real Life
Now that the furor surrounding the popular augmented-reality game Pokémon Go has somewhat died down since its July release, we have a chance to step back and examine exactly why the app got so popular so fast. It’s true that nostalgia plays a part; the game caters to the many millennials who have fond childhood […]
Keeping Your PowerPoints on Point
Visuals, visuals, visuals and a strong, personal presentation style. Those are the messages that came through loud and clear for developing a presentation that keeps your audience engrossed, communicates your expertise and makes you memorable. TED-style talks relaying these messages broke through the clutter at two recent conferences – one for legal marketers, the other for […]
What I Learned at Berbay
Over the duration of my PR internship with Berbay Marketing & Public Relations, I was never asked to get anybody coffee or pick up dry cleaning. One time I did have to walk dogs around the block, but I counted that as a perk. When my summer started, my familiarity with anything “public relations” was…dismal. […]
Going for Gold: Social Media Lessons to Learn from Olympic Athletes
The summer Olympics and Paralympics may be over, but that doesn’t mean we can’t learn a thing or two from them. Here are a few social media marketing tips to help your firm go for the marketing gold. Practice Makes Perfect Just like how athletes train consistently, firms should regularly maintain their social media efforts […]
“AMP” It Up!
“Successful big law websites are publishing platforms. They’re no longer mundane, corporate websites; they’re used to showcase firm thought leadership and demonstrate expertise. With high-quality content, the right promotion, and sound SEO practices, firm websites can convert a referral into a highly interested prospect online.” So states Jaron Rubenstein, Founder and President, Rubenstein Technology Group, […]
How to Prioritize Marketing Goals
We all feel it: overwhelmed by the long to-do list. Either your business is going so well you don’t have time to breathe or you’re in such a rut you don’t have the inspiration to market robustly. What you are clear on is marketing is a must. So here are three tips on prioritizing your […]
Berbay Visits The Broad Museum
The Broad museum in Downtown Los Angeles is a building that showcases artwork, while the architecture itself doubles as a work of art. The “veil-and-vault” structure encases 120,000 square feet of gallery space. The Berbay team was lucky enough to explore The Broad as part of our cultural camaraderie program for August. Eli and Edyth […]
Measuring Content Marketing with Google Analytics
Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. This content will attract and retain a clearly-defined audience, and ultimately drive profitable customer action. For law firms, content marketing is essential in creating a successful thought leadership campaign. However, it can be difficult to convince […]
Yes, There Really Is Proofreading Software to Spot Typos, Catch Passive Phrasing and Remove Redundancies!
Lawyers often overwrite and need help proofreading to make their writing leaner and cleaner. Enter WordRake, a Microsoft Word and Microsoft Outlook add-on proofreading software that edits your writing and makes suggested changes. Lisa Needham’s article, “First Look: WordRake Proofreading Software,” is a great resource for understanding WordRake; what it can do, how it […]