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Monthly Archives: November 2016

Don’t Discount the Power of Door-to-Door Sales

There’s no question that online sales have exploded. Last year, 244 million people made an online purchase, and that number is expected to reach 270 million by 2020. But at the same time, 60 percent of people feel more comfortable engaging offline. Although it seems like we’re moving toward a digital-only world, there’s no replacement for human connection and relationship building. While it’s less common to see a salesperson knocking on your door these days, many companies are still finding success with this strategy. Making door-to-door sales does have some unique benefits, and being successful at it requires a certain … Continue Reading


Know Your Place: Why Positioning is the Key to Success

Why is it that two firms – whether it’s law, real estate or financial firms – operating in the same city and focusing on the same practice area can have wildly different revenue? It all comes down to their positioning: where the firms have placed themselves in the market. Firms that understand their niche and intentionally market themselves to specific kinds of clients tend to be more successful than firms that don’t have a clear picture of what differentiates them. Positioning isn’t just the area you practice in; it develops through a combination of your firm’s characteristics. Consciously positioning your … Continue Reading


Don’t Be Afraid of the Cloud

In recent years, there’s been an uptick in legal tech startups, including Legal.io, RenewData, casetext, and Axiom, all of which provide different services, such as network platforms, e-discovery, legal research and online legal services, respectively. As these technologies develop and become part of a lawyer’s day-to-day, some have wondered if technology is replacing people. The answer is no. In today’s digitized world, more and more law firms are looking for software and technologies that assist lawyers in providing efficient legal services to clients. For example, firms are utilizing cloud-based platforms for everything from drafting contracts to messaging to billing. Cloud … Continue Reading


Do You Have a High-Engagement Website?

The primary purpose of law firm websites used to be for housing anything and everything about the firm, its attorneys, and its services. Websites were once a collection of static pages containing information. Now, today’s law firm websites are moving from passive to aggressive. Since the average website visitor’s attention span is limited, this means they need to constantly be moving throughout the site. Speakers at the Legal Marketing Association’s Annual Tech Conference emphasized the importance of having a high-engagement website. Below are some tips for things that law firms can do to keep their visitors coming back to their … Continue Reading


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The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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