What I Learned at Berbay

Over the duration of my PR internship with Berbay Marketing & Public Relations, I was never asked to get anybody coffee or pick up dry cleaning. One time I did have to walk dogs around the block, but I counted that as a perk. When my summer started, my familiarity with anything “public relations” was…dismal. […]

Going for Gold: Social Media Lessons to Learn from Olympic Athletes

The summer Olympics and Paralympics may be over, but that doesn’t mean we can’t learn a thing or two from them. Here are a few social media marketing tips to help your firm go for the marketing gold. Practice Makes Perfect Just like how athletes train consistently, firms should regularly maintain their social media efforts […]

“AMP” It Up!

“Successful big law websites are publishing platforms. They’re no longer mundane, corporate websites; they’re used to showcase firm thought leadership and demonstrate expertise. With high-quality content, the right promotion, and sound SEO practices, firm websites can convert a referral into a highly interested prospect online.”  So states Jaron Rubenstein, Founder and President, Rubenstein Technology Group, […]

How to Prioritize Marketing Goals

We all feel it: overwhelmed by the long to-do list.  Either your business is going so well you don’t have time to breathe or you’re in such a rut you don’t have the inspiration to market robustly. What you are clear on is marketing is a must. So here are three tips on prioritizing your […]

Berbay Visits The Broad Museum

The Broad

The Broad museum in Downtown Los Angeles is a building that showcases artwork, while the architecture itself doubles as a work of art. The “veil-and-vault” structure encases 120,000 square feet of gallery space. The Berbay team was lucky enough to explore The Broad as part of our cultural camaraderie program for August. Eli and Edyth […]