So you want to be Gloria Allred…or do you?

Over the years, countless lawyers – male and female – have told us they want to be like the media maven Gloria Allred.  They want her visibility, her name recognition, her air-time and her ability to attract the kind of clients and cases she attracts.  However, when we’re probing for material to pitch to the […]

Can professional service firms be visible and classy?

We were recently talking with a professional services firm that works with high net worth clients. They were interested in increasing their visibility, but hadn’t used public relations in the past because they equated visibility with a lack of class.  However, they now had a second generation chomping at the bit to have the media […]

Assistant Account Manager Amy Rossetti Celebrates One-Year Anniversary

After finishing college, Connecticut native Amy Rossetti moved to Los Angeles and began looking for a position that would utilize her educational and internship experience in both public relations and marketing. Then she found it at Berbay. Amy celebrated her one-year anniversary with the firm on June 16. What was Amy’s biggest surprise in joining […]

Should you advertise on bus benches?

Most likely, your first answer to this is no.  And I’m not here to sell you bus bench advertising; however, it’s interesting to me that professionals – with the exception of perhaps residential real estate agents – immediately jettison certain marketing tactics, such as bus benches and billboards. In the not too distant past, it […]

The Trump Effect – How to Get Quoted/Interviewed Regularly

Ever wonder why you see the same recycled faces on television or quoted in the newspaper?  You may find yourself outraged, because oftentimes they don’t have the experience or even the knowledge that you have. What they have is PR advocates, or the Trump effect. I’m sure you’ve heard the phrase “sex sells”. Well, provocative […]

5 Things Financial Institutions Need to Know to Reduce Risk when Using Social Media

If you work for a financial institution, you’re very familiar with regulations that affect every aspect of your business. Social media is no different. Managing a social media account comes with risks just like any other marketing activity. The newly released 2013 Federal Financial Institutions Examination Council Guidance on Social Media Risk Management offers some […]

Artists evolve and grow; business people can, too

I recently heard an art jeweler reviewing the history and scope of his work, or as they say in the art world, his “oeuvre.” I am familiar with him as a jeweler who carves and incorporates glass into his work with metal, but he explained that he originally established himself as a silversmith and only […]

Three Ways to Tell if Your Blog Is Successful

When you write a blog, it sometimes feels like you’re shouting into the wind. You think you have great content, but without getting feedback from readers, it can be hard to tell. You might even question if having a blog is worth the effort. Don’t give up too soon! What blogs lack in two-way communication, […]

Marketing Pros “WOW” at the 2016 Legal Marketing Conference

The following summary and marketing tips should prove helpful to you as you develop your own marketing strategies and plans. With breakout session topics including “The Secrets of Why and How TED Talks Captivate Audiences,” “The Latest Trends in Legal Marketing and Business Development,” “Getting to the Heart of Your Firm’s Brand,” “The Marketing Scorecard: […]

7 Quick Fixes to Improve Your Email Marketing

Are you just not seeing the results you want from your email marketing campaign? You’re not alone! Email is a great marketing tool, but there is a learning curve, and with so many variables it’s easy to get overwhelmed. If your results aren’t what you want them to be, don’t do a complete email overhaul […]