3 Overlooked Law Firm Marketing Techniques That Work
There’s some marketing advice that you hear over and over again: create good content, measure your results, build relationships, and on and on. But what about less common techniques that you may not have thought of? Marketer Larry Bodine conducted a survey of nearly 400 marketing professionals and asked them to identify the techniques that […]
Marketing to Our Lizard Brains: The Psychology of Public Relations
In this age of information, we’re bombarded by anywhere from 3,000 to 20,000 marketing messages in a day, and it can be hard for marketing and public relations professionals to figure out how to cut through all this noise. In a session of the Public Relations Society of America’s Western District Conference, Elizabeth Edwards of […]
Three Considerations for Repurposing Content
Content marketing is a great way to build credibility, but it requires a significant amount of time and, after a while, it can be difficult to come up with fresh ideas. Let’s pause for one second for those of you asking, “What is content marketing?” Content marketing is very simply developing valuable and relevant content […]
Account Manager Michelle Villamor Celebrates Three Years with Berbay
The opportunity to have more creative freedom and put her strong strategic marketing skills to use brought Michelle Villamor to Berbay three years ago. Michelle, who celebrated her third anniversary with the firm in April, had earned her degree in marketing, but her first job after college was in sales. While she enjoyed the client […]
Top 10 Marketing Priorities for Financial Institutions
If your firm is in the process of rethinking its marketing and business development strategy, you know how overwhelming it can be to figure out what to focus on. With experts spouting off the latest marketing innovations left and right, it’s challenging to determine what will work for your firm. However, there are some basic […]
Does Your Firm Need to Update Its Business Development Strategy?
It’s true that a law firm’s reputation is critical, but in an evolving legal market, relying on reputation alone isn’t enough to compete with the best and brightest firms. Many firms have learned that if they want to continue growing, they need to actively recruit new business and dedicate time, money and even staff members […]