Technology Editors Reveal Best PR Practices to Implement
The PRSA “A Tech PR Trifecta” webinar moderated by Affect President Sandra Fathi was held on January 28, 2016. The webinar was specifically tailored to reveal key factors of how to win the hearts and minds of reporters to get more ink in their magazine. Three of the most influential technology editors from Fast Company, […]
How Law Firms Can Be Better PR Clients
If you work in the legal field, you probably understand how a strained working relationship with a client can impact the success of a case. In that sense, trials and public relations campaigns aren’t so different. Certain traits make some PR clients great to work with—others, not so much. And having a great relationship with […]
College vs. Berbay
Joining the workforce is a big change from being in college, and working in marketing and public relations carries with it vastly different experiences, expectations and challenges than the ones I was used to in school. Having been with Berbay now for nearly three months, I’ve learned a lot of skills that academia never prepared […]
What Law Firms Can Do Right Now to Improve Their Content Marketing
Content marketing is a great strategy for law firms, but it can easily turn into an ineffective time suck if not done well. Firms shouldn’t jump into content marketing just because it’s the latest trend—content has to be timely, relevant and useful to your audience in order to be effective, and that takes time and […]
Focused Marketing is the Most Efficient and Effective Marketing
In a recent Law360 article, “5 Things Law Firms Do That Waste Time,” Mark Jungers, co-founder of , a global legal recruiting firm focusing on top-tier partner placement, discussed how firms waste resources by “…trying to turn everybody into a business developer. Time could be saved, and better results achieved, if only ‘the best’ associates […]
Are Your Business Relationships on a Road to Nowhere?
“Relationship building” has long been a given of business development. Business leaders and career experts regularly extol the virtues of networking, telling us that an attorney with an iPhone full of contacts and a calendar packed with business events is a success. But what makes relationships inherently valuable? Not much, it turns out. According to […]
Customer satisfaction revealed in a cup of coffee
One of my favorite coffee shops recently demonstrated that a business’ approach to a problem – not the problem itself – is what creates long-lasting impressions. My husband and I usually go to Peet’s Coffee every morning. We drove up to the one on Montana Avenue in Santa Monica the other day and there was […]